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Dearborn, MI
Marketing Communications Specialist - Integrated Services and Recalls Tier 1 Support

Marketing Communications Specialist - Integrated Services and Recalls Tier 1 Support

Ford Motor Company

Posted 9 days ago, valid for 19 days

Dearborn, MI, US

$74,300 - $166,200 per year

Full Time

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Sonic Summary

This position focuses on developing integrated marketing campaigns for Tier 1 web initiatives and promotional efforts.
The role requires leading communication between various teams, including Integrated Services and Global Digital, to align marketing communications with Ford Brand priorities.
Candidates should have experience in campaign management, specifically in creating briefs and executing Go-To-Market strategies for new product enhancements.
A minimum of 5 years of relevant experience in marketing or campaign management is required for this role.
The salary for this position is competitive and commensurate with experience.

In this position...

• Campaign Development: Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.
• Cross-Functional Liaison: Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities.
• Campaign Management: Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.

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By applying, a Ford Motor Company account will be created for you. Ford Motor Company's Privacy Policy and Terms & Conditions will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.