Manager, Consumer Marketing - Events

In this position...

The role of Manager, Experiential Marketing - Model e leads programs that bring the brand and product story to life through customer experiences, events, partnerships, and launch activations. Reporting to the Sr. Consumer Marketing Manager, Model e, this role works across verticals to develop programs that build awareness, support launches, strengthen dealer readiness, and deepen customer engagement.

This role needs someone who can shape the plan, manage partners and budgets, and deliver strong experiences from concept through execution.

Success in this role comes from sound judgment across program strategy, launch execution, partner management, and performance analysis. The successful candidate will oversee agencies and vendors, manage programs through launch, and use data to optimize activations, improve future initiatives, and help define a more effective go-to-market approach over time.