Benefits:

Childcare Benefits
401(k)
401(k) matching
Company parties
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Tuition assistance
Vision insurance
Wellness resources

Salary: $80,000–$90,000 annually
Location: Deerfield Beach, FL
Schedule: Full-Time | Onsite | Monday–Friday
Benefits: Health, Dental, Vision, Paid Time Off and more

Job Overview

The Learning Experience is seeking a creative, data-driven Marketing Manager to develop and execute marketing strategies that build brand awareness, generate demand, and drive enrollment across our growing network of early childhood education centers.

This role combines brand marketing, digital marketing, lead generation, lifecycle marketing, social media, content development, and performance analytics. You'll manage marketing initiatives across the full customer journey—from introducing families to The Learning Experience through nurturing prospective families and ultimately converting inquiries into tours and enrollments.

The ideal candidate is both creative and analytical: someone who can develop compelling campaigns and content while using data to understand customer behavior, improve marketing performance, and identify opportunities for growth.

What You'll Do

Marketing Strategy and Enrollment Growth

Develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support enrollment growth
Manage marketing strategies across the full enrollment funnel, from initial awareness and inquiry through tour and enrollment
Partner with center and enrollment teams to improve lead-to-tour and tour-to-enrollment conversion
Identify opportunities to strengthen the prospective family journey through improved messaging, timing, and follow-up
Support local marketing strategies that help individual centers build awareness and generate enrollment within their communities

Lead Nurture and Lifecycle Marketing

Develop email, SMS, and follow-up campaigns that nurture prospective families throughout the enrollment journey
Create conversion-focused messaging, scripts, and marketing resources for Center Directors and enrollment teams
Evaluate prospective family engagement and identify where leads are dropping out of the funnel
Test messaging, communications, and campaigns to improve conversion and overall marketing effectiveness

Digital Marketing, Social Media and Content

Manage social media strategy and content across corporate and center-level channels
Develop editorial calendars and create engaging, on-brand content designed to build awareness and support enrollment
Create and curate content for social media, blogs, email, websites, and other digital channels
Support influencer, community, event, and local marketing initiatives
Collaborate on corporate websites, digital platforms, and other customer-facing marketing experiences
Lead development of online and offline marketing collateral and promotional materials

Marketing Analytics and Performance

Monitor marketing and enrollment KPIs across the customer acquisition funnel
Analyze campaign, lead, tour, enrollment, and conversion data to identify trends and opportunities
Translate marketing data into clear recommendations and actionable strategies
Develop reports and communicate marketing performance to internal and external stakeholders
Use testing and performance insights to continuously improve campaigns and customer engagement

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field
3+ years of marketing experience, including experience with digital marketing, demand generation, customer acquisition, or lifecycle marketing
Experience managing marketing initiatives across multiple channels
Demonstrated ability to analyze marketing performance, conversion data, and KPIs
Experience with CRM, email marketing, or marketing automation platforms
Strong writing, editing, and content development skills
Experience with social media management and content strategy
Strong project management and organizational skills
Ability to manage multiple campaigns and priorities in a fast-paced environment
Excellent communication and cross-functional collaboration skills

Preferred Experience

Multi-location, franchise, education, childcare, consumer services, or other location-based business experience
Lead nurturing and customer lifecycle marketing
Local or community marketing
Marketing automation and CRM platforms
Social media content creation and editorial calendar management
A/B testing, conversion optimization, and marketing analytics

Why Join The Learning Experience

Competitive $80,000–$90,000 salary and comprehensive benefits
Opportunity to influence marketing strategy for a growing national brand
Work across brand, digital, social, content, lifecycle, and local marketing
Direct impact on customer acquisition and enrollment growth
Collaborative environment with exposure to teams across the organization
Professional development and career advancement opportunities

If you're a creative marketer who enjoys combining storytelling, digital strategy, content, and data to drive measurable growth, we'd love to hear from you.

Apply today to join The Learning Experience as a Marketing Manager.

Learn more about this Employer on their Career Site