Description

The Boat Sales Assistant supports the sales team with customer engagement, boat presentations, and daily sales operations while helping maintain the Lake Life retail showroom and outdoor display lot. This role offers hands-on exposure to the marine industry, blending sales, merchandising, and customer service experience.

MAJOR DUTIES/ RESPONSIBILITIES

Assist sales representatives during customer visits, including boat walkthroughs, demonstrations, and dockside tours
Learn and effectively communicate features, specifications, and differences across multiple boat brands and models
Help manage the retail showroom at our locations on Lake Geneva
Ensure displays are clean, organized, and visually appealing
Maintain the outdoor boat display lot by staging boats, signage, and promotional materials to maximize curb appeal
Prepare boats for demos and test rides, ensuring readiness, safety, and presentation standards are met
Support marketing initiatives, including online listings, promotional content, and social media updates
Assist with basic sales paperwork, customer follow-ups, and CRM updates
Maintain a professional, welcoming environment across showroom, docks, and outdoor display areas

What you will gain:

Hands-on experience in sales, merchandising, and customer engagement
In-depth knowledge of marine products and the boating lifestyle
Exposure to pricing strategies, financing options, and sales negotiations
Retail showroom and inventory presentation experience
Networking opportunities within the boating and marina industry

Ideal Candidate:

Interest in boating, marine products, retail, or outdoor recreation
Friendly, professional, and customer-focused approach
Strong attention to detail and pride in maintaining visual standards
Willingness to learn and take initiative in a team environment
Prior boating, retail, or sales experience is a plus, but not require

Schedule Requirements and Physical Demands:

Able to work an average of 40-50 hours per week.
Able to work a variety of shifts, which include weekends, nights, days, and holidays.
Able to walk and stand on your feet 8 to 10 hours at a time.
Able to walk on tile, carpet, and up and down stairs.
Able to safely, responsibly and competently operate all vehicles and equipment related to Production.

Requirements

A high school diploma or equivalent
Professional appearance and positive attitude to all customers
Ability to communicate at a high level, both verbally and in writing
Organizational and computer skills are required for the position
Be team-oriented, self-motivated, and process driven
Customer service or sales-related background preferable
Have a valid state driver’s license
Ability to operate all equipment sold by the dealership
Ability to pass a pre-employment background/drug screen

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