Automotive Sales Advisor Trainer (CO)

Asbury’s Learning & Development Team

Asbury’s Learning & Development Team is innovative, connected, and driven by a shared commitment to Guest-Centric excellence. We support one another, foster a fun and collaborative culture, and challenge ourselves to help others grow, develop, and achieve greater success.

We are currently seeking Sales Trainers to support our East and West Coast markets. If you have the DRIVE to inspire learning, growth, and performance, we encourage you to apply.

Pay Range:  $74,560.00 - $111,840.00/annually

What You’ll be doing!

As a Trainer on our Learning & Development Team, you will coach and inspire new and current Sales team members to deliver exceptional Guest experiences and consistent moments of magic throughout the automotive retail journey. You will lead classroom training and provide real-time support weekly, reinforcing Asbury’s North Star, Compass, and DRIVE values.

Sales Trainers partner closely with dealership leadership to support onboarding, sales process effectiveness, skill development, CRM/DMS training, and performance improvement, helping Sales team members build confidence, capability, and consistency in their roles.

Duties/Responsibilities

• Facilitate classroom training for new and current team members focused on Asbury’s Guest-Centric Sales Experience
• Deliver role-specific training for Sales Consultants, Sales Managers, and Sales leadership
• Schedule and conduct classroom training using Asbury-developed sales training materials
• Prepare all training materials prior to each session
• Demonstrate high energy, enthusiasm, and strong classroom engagement skills
• Create a positive, inclusive, and interactive learning environment
• Encourage participation and address classroom challenges with professionalism and a positive demeanor
• Effectively multitask and solve problems in a fast-paced environment
• Submit clear and timely summaries of weekly training activities
• Clearly communicate Asbury’s Mission, Vision, values, and performance expectations
• Maintain knowledge of current Asbury sales technology, CRM tools, and digital retailing platforms
• Understand, uphold, and promote Asbury policies and compliance standards
• Serve as a role model, coach, and trusted trainer for all Sales team members
• Motivate and influence others to consistently deliver exceptional Guest experiences
• Collaborate with Regional Support teams, Directors, General Managers, and Sales Managers to identify business challenges and address them through targeted training solutions
• Provide regular feedback to leadership on participant progress and sales training program effectiveness
• Lead support efforts within assigned markets while flexibly supporting all Asbury regions and dealerships as business needs require
• Assist with the creation, maintenance, and continuous improvement of sales training materials
• Perform additional duties as needed to support the mission and vision of the organization

Education & Experience

• Must have experience as either a Sales Manager or Sales Consultant in the Automotive retail space
• Must have a minimum of 2-4 years of previous experience in either position listed above
• Previous roles in formal automotive Sales training is a plus
• Must be able to travel approximately 50% of the time

Pay and Recognition: 

• Weekly pay 
• Paid holidays & paid time off 
• Paid training 
• Stock Awards(select management and front-line team member’s eligible

Insurance / Retirement: 

• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans 
• Up to 12 weeks paid pregnancy leave (disability leave) 
• Paid Parental Leave 
• Health savings 
• Flex spending accounts (tax free) 
• Short-term and Long-term disability plans 
• Life Insurance (Whole Life and Term) 
• 401k with company match

Learning, Tuition Assistance and Career Development: 

• Digital career path tool to assist with career development 
• Continuous training through Asbury's Internal Learning Management System 

Professional growth and development opportunities Additional advantages: 

• Student loan relief resources 
• Employee assistance program 
• Employee discounts on parts and service repairs 
• Scholarship awards 
• Opportunities to join our community service initiatives, which includes paid volunteer hours 
• Aggressive Employee referral program with bonus opportunities

INDOTHER