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REIC Rentals | Strategic Leadership Role | Build, Optimize, Scale
REIC Rentals is seeking a high-impact Fleet & Asset Leader to architect, optimize, and scale a multi-location fleet operation that directly drives revenue, efficiency, and growth.
This is a leadership role, not a maintenance function.
You will own the full lifecycle of fleet strategy-from procurement and vendor negotiations to performance optimization, compliance, and technology integration.
If you've built systems, led teams, and driven measurable cost and performance improvements at scale-this is your opportunity to take full ownership.
About Us
REIC Rentals is a trusted full-line equipment partner serving projects across North America. With 55 locations, we serve Oil & Gas, Construction, Industrial, and Event sectors. Our focus: delivering high-performance equipment, expert support, and innovative, sustainable solutions that set new industry standards.
Join a growing, nationwide rental organization where procurement plays a strategic role in keeping our fleet rent-ready and our operations running smoothly. This is your chance to make an impact by driving savings, building supplier partnerships, and creating standardization across our network.
The Opportunity
You will step into a business that is growing-and needs a leader who can:
- Bring structure, standardization, and discipline to fleet operations
- Drive cost optimization and ROI across all asset categories
- Build and lead a high-performing, accountable team
- Implement data-driven decision making across the organization
This role has direct visibility with executive leadership and a clear impact on company profitability.
What You'll Own
Strategic Fleet Leadership
- Define and execute a company-wide fleet strategy across rental and non-rental assets
- Align fleet decisions with growth, margin, and operational goals
- Serve as the subject matter expert and internal advisor to leadership
Team Leadership & Organizational Development
- Lead and scale a specialized team:
- Procurement & Logistics
- Compliance & Technology
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- Establish a culture of accountability, performance, and ownership
- Build repeatable processes that scale across all locations
Procurement, Negotiation & Vendor Strategy
- Lead high-value negotiations with OEMs, dealers, and national vendors
- Develop long-term supplier strategies that drive cost savings and reliability
- Evaluate and onboard strategic partners and leasing providers
Fleet Optimization (Revenue + Internal)
- Maximize utilization and yield of rental fleet assets
- Optimize internal vehicle allocation and lifecycle planning
- Balance availability, cost, and performance across all markets
KPI Ownership & Financial Performance
- Own and report on key metrics:
- Utilization & downtime
- Cost per unit (hour/mile)
- Asset ROI
- Total cost of ownership
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- Translate data into clear operational and financial improvements
Lifecycle & Standardization
- Design and implement fleet standardization across all locations
- Build lifecycle strategies (replacement, rotation, resale, disposal)
- Drive consistency in specs, branding, and configurations
Compliance & Risk Management
- Ensure full compliance across:
- DOT regulations
- Multi-state registrations and titling
- Leasing agreements and asset tracking
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- Partner cross-functionally to mitigate operational and regulatory risk
Technology & Telematics
- Own telematics/GPS strategy and execution
- Leverage data to improve:
- Utilization
- Routing
- Cost control
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- Identify and implement technology that scales the business
What You Bring
- 7-10+ years of progressive experience in fleet, asset, or equipment management
- Proven leadership experience building and managing high-performing teams
- Strong track record of vendor negotiation and cost reduction
- Experience managing complex, multi-location fleet operations
- Deep understanding of:
- Leasing structures and financing strategies
- DOT compliance and regulatory environments
- Telematics and fleet technology systems
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- Highly analytical with the ability to translate data into business outcomes
- Builder mindset-you don't just manage systems, you create and improve them
What Success Looks Like
- A scalable, standardized fleet operation across all locations
- Measurable reduction in total cost of ownership
- Increased rental fleet utilization and asset performance
- Full compliance across all regulatory and administrative areas
- Clear KPI visibility driving smarter, faster decisions
- A team that operates with ownership, clarity, and accountability
Why This Role Stands Out
- True ownership over a mission-critical function
- Direct impact on profitability and growth
- Opportunity to build systems from the ground up
- Executive-level visibility and influence
- A company that values operators, not just managers
Why Join REIC Rentals?
- Competitive Health, Vision, and Dental Benefits available for full-time employees & family members, 401K with match, paid life insurance and generous paid time off and company paid holidays.
- Growth-Focused Culture: We empower employees to take initiative and shape the future.
- Meaningful Impact: Your work directly contributes to our mission of innovation and excellence.
- Collaborative Team: Join a group of passionate professionals who support and challenge each other to do their best work.
REIC Rentals is NOT open to 3rd party recruiter solicitations.
REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.
Learn more about this Employer on their Career Site
