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The Digital Media Coordinator will report to and work closely with the Operations Team and Ownership to develop and roll out a digital media strategy to further brand visibility, awareness and engagement while integrating new and emerging digital platforms for an evolving cannabis brand.
Roles and Responsibilities
- Work with graphic teams and/or independently to develop compelling visual and written content, including images, graphics, video, to engage existing audiences and expand audiences.
- Collaborate with staff and Management to create and maintain the organization’s content calendar.
- Create, curate, and schedule engaging content across various social media platforms, including but not limited to Facebook, Instagram, TikTok, and LinkedIn.
- Identify, build, launch, and maintain additional social media and communications platforms as identified.
- Monitor and actively engage, in a timely manner, with online audiences, responding to comments, messages, and mentions promptly and professionally using consistent brand voice.
- Track and analyze social media metrics, generating regular reports on the performance of different campaigns and content type and be a strategic voice on future content.
- Stay up-to-date with social media best practices and emerging trends to provide innovative ideas for content creation and engagement strategies.
- Manage and execute email and text marketing campaigns using externals tools, include audience segmentation, content creation, scheduling, and performance analysis to drive engagement and conversions.
- Oversee website updates, content management, and routine maintenance to ensure accuracy, functionality, and alignment with brand and organizational goals.
- Be up to date and well versed on cannabis advertising/marketing regulations, limitations and constraints.
Qualifications
- Proven self-starter with the ability to take initiative, adapt quickly, and thrive in dynamic, fast-paced, and evolving work environments.
- Proficient with major social media platforms (Facebook, Instagram, TikTok, and LinkedIn) and social media services like HootSuite.
- Proficient in creating and editing engaging visual content, including basic graphic design & video editing skills.
- Excellent written and verbal communication skills, with the ability to tailor messages to target audiences.
- Strong attention to detail, organizational skills, and ability to manage multiple tasks simultaneously.
- Creative mindset and willingness to contribute fresh ideas to a strong-minded team.
What You Should Bring
- A love of digital media marketing to assist in building the internal capacity and program.
- Current MED badge required
- Valid ID, 21 and over only.
- High school diploma or equivalent preferred.
- Fun, can-do attitude and work ethic.
- Strong attention to detail and a team-player attitude is a must.
- Sense of responsibility to abide by all company policies and procedures as well as compliance with all local, state and federal regulations
- An eye for style, maintaining a neat and well-groomed appearance, as well as good personal hygiene. Ensure that all clothing follows the company dress code.
- The ability to creatively cultivate long-term working relationships.
Working Conditions
- Ability to stand for extended periods of time and lift up to 50lbs multiple times per day.
- Schedule will vary depending on the needs of the business and can include nights, Weekends, and Holidays.
- Ability to perform the following physical tasks: sitting, standing, stooping, stretching, walking, bending, twisting, reaching, performing repetitive motions, and carrying boxes. Must be able to sit, stand, reach, and lift for long periods of time.
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