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The Area Manager (AM) is a multi-unit leadership role responsible for the operational performance, team leadership, and member experience across three club locations. This role requires regular travel between locations to ensure each club consistently delivers strong production results while maintaining a clean, friendly, and well-maintained environment for members.
The Area Manager plays a key role in driving operational execution, improving club performance, and developing strong Team Leads who oversee the day-to-day operations of each location.
The Area Manager directly supervises the Team Leads at each assigned club. Their leadership and coaching are vital to the development of these leaders and to ensuring each location achieves its production goals and maintains operational standards.
The Area Manager reports directly to the Regional Manager.
Key Responsibilities
Club Performance & KPI Management
The Area Manager conducts weekly production calls with each club’s Team Lead to review performance and focus on the following key performance indicators:
- Referrals at Point of Sale
- Success Session ratio to new members
- ACH ratio
- Term ratio
- Average dues per membership
- Calls and appointments generated from lead generation
The AM works closely with each Team Lead to identify opportunities for improvement and implement strategies that drive membership growth and revenue performance.
Leadership, Coaching & Development
The Area Manager provides weekly leadership and development meetings with each Team Lead, focusing on:
- Leadership development and operational execution
- Staff training and team accountability
- Identifying opportunities for improvement within each club
- Developing stronger operational systems and member experience
Club Oversight & Operational Standards
Area Managers ensure operational consistency and facility standards across their assigned clubs through:
- Quarterly gym audits to evaluate operational performance and compliance
- Monthly site visits to review team performance, member experience, and club conditions
- Monitoring payroll expenses against budget expectations
- Tracking and documenting facility maintenance and operational needs
- Coordinating staff training initiatives and identifying growth opportunities for team members
Leadership Expectations
The primary function of the Area Manager is to support, develop, and hold Team Leads accountable for the performance of their clubs.
Area Managers must ensure that each location operates at a high level by maintaining strong operational standards, driving production results, and creating a positive environment for both members and staff.
Success in this role is measured by the performance, consistency, and growth of the clubs and the leaders within them. The Area Manager is expected to lead by example, support company initiatives, and help build a strong leadership pipeline within the organization.
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