Account Executive

ACCOUNT EXECUTIVE

*This is an individual contributor role focused on GSTV's Automotive category.

Summary:

The Account Executive role is a revenue generating position.  Efforts in this position will be focused on generating new business in an assigned category or within a territory, with a particular focus on automotive dealerships and dealer groups, including large multi-location and multi-state ownership groups.  This inside sales position will be calling clients and agencies remotely and may include minimal travel.  For out of market positions, focus will be on face-to-face meetings within territory with key clients, dealer groups and agencies.  This position will initially focus on small to mid-size agencies and clients.

Responsibilities:

Responsibilities include, but are not limited to: 

·       Manage all aspects of the sales function including development of new and incremental business by prospecting new clients & agencies, including automotive dealerships and dealer groups, determine needs, proposing appropriate programs directly to them and closing the business.

·       Develop and maintain relationships with clients and agencies, including dealer principals, dealer group leadership, dealership marketing leaders and the agencies and partners that support their advertising and marketing efforts.

·       Identify and prospect high-potential automotive dealer groups and ownership organizations, with the ability to grow relationships across multiple dealership locations within an ownership group.

·       Maintain your own pipeline through CRM system and keep all forecasts up to date.

·       Achieve monthly, quarterly, and annual revenue goals.

·       Work as part of the team and maintain the teamwork culture at GSTV by helping and sharing with co-workers.

·       Make independent decisions as it relates to programs offered and rates within GSTV guidelines in order to close business.

Requirements: 

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The ideal candidate will have:

·       Successful track record of selling media, advertising, digital marketing, marketplace or lead-generation solutions directly to automotive dealerships and dealer groups is strongly preferred.

·       Successful track record of working with agencies and/or automotive retail clients, with an understanding of how dealerships and dealer groups buy and evaluate media and marketing solutions.

·       Ability to self-generate leads.

·       Success in qualifying, prospecting and closing via the phone & email.

·       Ability to work independently in a fast-growing, rapidly changing entrepreneurial environment.

·       Ability to think and plan strategically.

·       Good interpersonal skills, phone communication skills & email skills

·       Ability to think and plan strategically.

·       Ability to work in a fun, open environment that encourages teamwork and collaboration.

·       Quick to absorb new information and capabilities.

·       Ability to present in 1:1 setting, large groups and to C-level executives.

·       A clear communicator via the phone, in person and in writing

·       Enthusiastic, energetic and tenacious

·       Able to present ideas with passion and conviction.

·       Skilled at negotiating and getting others excited about your product.

·       Highly organized & flexible

·       Computer literate and understanding of basic CRM, Excel, Outlook, Word & PowerPoint

·       Minimal travel required that may include overnight stay.

Preferred qualifications include:

·       Existing relationships with automotive dealer principals, dealer ownership groups, dealership marketing leaders and/or automotive retail agencies in the category/territory. Experience with large regional or multi-state dealer groups is strongly preferred.

Education and/or Experience:

BA/BS degree from a leading U.S. or International University in related field, as well as 2+ years of advertising sales experience within digital, OOH, TV, cable or radio related experience. Experience selling to automotive dealerships or dealer groups, including experience with automotive marketplaces, dealer-focused media, digital marketing or technology platforms, is strongly preferred.

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.

The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.