CRM Strategy Manager

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets.

We’re looking for a Manager, CRM Strategy to lead client engagement programs that connect marketing goals to customer outcomes. This role is focused on owning CRM strategy end-to-end — from lifecycle design and personalization roadmaps to orchestration, measurement, and optimization. You’ll work directly with senior clients as a trusted advisor, setting direction and ensuring our CRM teams deliver against business growth priorities.

About You:

• A strategist who thinks like a business consultant — you can frame problems, connect dots, and present CRM as a driver of revenue, retention, and loyalty.
• A trusted partner to senior leaders, skilled at framing complex challenges and presenting clear, actionable strategies.
• A play-caller for CRM programs: you know when to push ambitious ideas and how to translate them into action.
• Experienced at guiding the cross-functional CRM team, ensuring execution aligns tightly with the strategic plan.
• Equally comfortable digging into data, mapping journeys, or presenting polished recommendations to executives.

What you’ll do:

• Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is delivering measurable outcomes.
• Craft and evolve lifecycle programs — including scoring models, segmentation frameworks, personalization, and nurture strategies.
• Serve as quarterback for CS: align on business goals, call the CRM plays, and bring in the delivery team as needed.
• Guide and mentor CRM strategists and specialists, ensuring execution ladders up to client objectives.
• Own the insight's loop: establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape “what’s next.”
• Drive integration across CRM platforms and sales systems (SFMC, Adobe, Braze, Dynamics, NetSuite, etc.), ensuring strategies are executable and scalable.

What you’ll need:

• Bachelor’s degree; master’s is a plus or equivalent experience.
• 5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment.
• Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms.
• Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent tools.
• Ability to translate data and tech into strategies that resonate with senior business partners.
• Credibility to present in executive settings and confidence to steer strategic conversations.
• Leadership skills to guide teams and drive best-in-class execution.

• Experience in integrated marketing, digital agency, marketing services, or consulting environments preferred.

Benefits

We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.