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Social Media & Creator Commerce Coordinator
We are looking for a hungry, resourceful, and highly communicative Social Media & Creator Commerce Coordinator to join our Marketing Team at Sunny Health & Fitness. This is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. If you're not afraid of high-volume outreach, love being in the details, and thrive in a fast-paced, direct-communication environment, this is your seat.
Responsibilities
- Execute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable
- Build and maintain creator lists, databases, and CRM records including contact info, compensation, performance tracking, and communication history
- Research, identify, and vet UGC creators and influencers aligned with brand aesthetic and campaign goals
- Support the development and management of a full creator ecosystem — from first contact to onboarding, compensation, and performance reporting
- Support campaign setup, daily checks, and optimization on TikTok.
- Analyze weekly and monthly KPIs — engagement, reach, GMV, follower growth — and contribute to reporting for internal team meetings
- Support A/B testing initiatives and present findings back to the team
- Research trending content, creators, and platform-native strategies to keep campaigns and creator outreach relevant
- Assist with LIVE commerce sessions including prep, coordination, and performance tracking (experience a plus)
- Communicate proactively and consistently across internal teams — marketing, social, PR — and with external creators and partners
- Other duties as assigned.
- 1–2+ years of experience in social media, influencer marketing, creator partnerships, or social commerce
- Demonstrated ability to manage high-volume outreach and juggle multiple relationships simultaneously without dropping the ball
- Experience building or maintaining spreadsheets, trackers, or CRM systems for contacts, campaigns, or creator management
- Familiarity with TikTok, Instagram, and other major platforms — both as a content channel and a commerce tool
- Proficient in Microsoft Excel for tracking, reporting, and list management
- TikTok Shop, Seller Center, or e-commerce platform experience is a strong plus
- Experience with Shop Ads, paid social, or any performance advertising is a bonus
- LIVE commerce or streaming experience is a bonus
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Direct, clear, and proactive communicator — you over-communicate, not under
- Thick-skinned and solutions-oriented — you don't quit when it gets hard, you find a way
- Coachable and eager to learn new platforms, tools, and strategies as the space evolves
- Able to prioritize and execute across multiple projects in a fast-moving environment
- Not afraid to follow up repeatedly — with creators, with internal teams, with anyone — until the task is done
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Covered by the company.
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
- 5 Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period).
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