Retail Marketing Manager - Florida

At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.

We're looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across Florida, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.

Location: Florida (Tampa & Miami ideal) - Regional Travel Required

Compensation Range:$80,000–$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You'll Do

• Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores

• Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience

• Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results

• Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors

• Execute campaigns: Oversee content and campaigns that drive engagement and performance

• Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes

• Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

What You'll Bring

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)

• Strong understanding of performance marketing, customer lifecycle, and retention strategies

• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)

• Confidence working directly with leadership and influencing decisions

We offer a comprehensive benefits package designed to support you and your family, including:  

• Competitive pay 

• Medical, Dental and Vision Plans 

• Paid Holidays

• PTO: 80 hours at time of hire 

• Short and Long-Term Disability 

• Paid Life Insurance 

• 401(k) Retirement Plan 

• Employee Stock Purchase Plan 

• Lithia Learning Center 

• Vehicle Purchase Discounts 

• Wellness Programs ​

For a more detailed view, visit: www.totalrewards.lithiadriveway.com.  

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. ​