Benefits:

Dental insurance
Health insurance
Vision insurance
Wellness resources

About the Role

We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest, a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services.

This role combines luxury hospitality marketing excellence with strong sales leadership, responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.

Key Responsibilities

1. Brand Strategy & Positioning (Luxury Wellness Focus)

Develop and execute a premium brand strategy aligned with a luxury wellness experience
Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation
Oversee storytelling, content, and visual identity across all channels

2. Revenue & Sales Leadership (CORE COMPONENT)

Own top-line revenue growth across:
- Retail (organic products, supplements)
- Experiential dining & grab-and-go
- Wellness programs, memberships, and consultations
Build and lead a sales strategy, including:
- In-store conversion optimization
- Membership and subscription models
- Corporate wellness partnerships
- Local and regional B2B outreach
Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)
Partner with operations to ensure seamless sales-to-service experience

3. Pre-Opening & Launch Marketing

Lead go-to-market strategy for Nutrition Nest opening
Drive pre-launch buzz, influencer engagement, and community activation
Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets

4. Digital & Performance Marketing

Own all digital channels: website, SEO, paid media, CRM, email, and social
Drive customer acquisition and retention using data-driven strategies
Manage agency partners and internal teams to optimize ROI

5. Guest Experience & Journey Optimization

Design a luxury guest journey from discovery → visit → repeat engagement
Collaborate with operations to ensure brand consistency and premium experience delivery
Implement loyalty and referral programs

6. Partnerships & Community Building

Build strategic relationships with:
- Wellness practitioners and clinics
- Fitness studios and luxury lifestyle brands
- Corporate clients and local businesses
Drive events, workshops, and experiential marketing initiatives

7. Team Leadership & Budget Management

Build and lead a high-performing marketing and sales team
Manage marketing budgets, ROI tracking, and reporting
Present performance insights and growth strategies to leadership

Key Performance Indicators (KPIs)

Monthly and annual revenue growth
Customer acquisition cost (CAC) vs lifetime value (LTV)
Conversion rates (foot traffic → purchase)
Average ticket size and membership sales
Digital performance (ROAS, engagement, retention)
Brand awareness and community engagement

Qualifications

8–12+ years in marketing and sales leadership, preferably in:
Luxury hospitality
Wellness, fitness, or lifestyle brands
Premium retail or experiential concepts
Proven track record of driving revenue growth and brand positioning
Experience with pre-opening or launching new concepts (highly preferred)
Strong understanding of digital marketing and performance analytics
Exceptional leadership, communication, and strategic thinking skills

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