Paid Social Media Specialist

The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on efficiency and ROI. You turn the high-level strategy into tangible results by managing the "levers" of the ad auction—targeting, bidding, and creative testing.   

The Paid Social Media Specialist will report to Global Digital Media Manager.  

Responsibilities: 

• Independently execute campaigns, by building and launching ad sets, ensuring perfect tracking (pixels/APIs) and budget allocation across diverse audience segments.  

• Daily optimization of active campaigns through daily "health checks" on active ads, performing A/B tests on copy and creative to drive down CPA and scale winning campaigns.  

• Providing regular performance breakdowns, translating complex platform data into clear insights on spend efficiency and conversion trends. 

• Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.).  

• Participate as a core team member on the Social Media Governance Board responsible for the development and implementation of social media governance guidelines, policies, training, etc., to maintain a cohesive brand strategy across social channels to deliver on KPIs.  

• Identify the most important social media KPIs, development of dashboards, and report on social metrics and analytics, to continuously optimize social channels and identify new opportunities.  

• Advising stakeholders on social media best practices, helping them develop effective strategies to reach and engage with their target audiences on social platforms through paid campaigns.   

• Staying up-to-date with changes in the social media landscape, including social media best practices, emerging trends and technologies.  

• Recommending forward thinking strategies and innovations, with focus on AI.  

• Focus on operational efficiencies, optimizing and streamlining existing processes to free capacity and leverage/scale resources to focus on business-critical activities.