Sr. Product Marketing Manager, Keystone

Job Summary

As a Sr. Product Marketing Manager (PMM) for Keystone at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.

NetApp Keystone is a storage-as-a-service offering that delivers NetApp's on-premises and hybrid cloud storage through a flexible, pay-as-you-go subscription model. It's fully managed by NetApp, giving customers cloud-like simplicity and elasticity without owning or operating the underlying infrastructure.

*Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office. 

Key Responsibilities

• Messaging & Positioning: Own the end-to-end Keystone messaging stack: platform, solutions, products, buyer personas, and ecosystem partners. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.  
• Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking for storage as a service offerings and ecosystem solutions. Monitor market trends, customer adoption patterns, partner motions, and competitive dynamics to provide actionable insights for roadmap, messaging, and GTM strategy.
• Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
• Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
• Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
• Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
• Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops. 

Job Requirements

• Strong storytelling and messaging capabilities. 
• Deep understanding of buyer personas, customer journeys, and competitive landscapes. 
• Technical fluency in SaaS concepts.
• 8+ years in a product marketing role within an enterprise technology or cloud solutions company. 
• Strong storytelling and messaging capabilities. 
• Deep understanding of buyer personas, customer journeys, and competitive landscapes. 
• Ability to bridge technical concepts with business value. 
• Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.