Manager, Digital Marketing & Technology (Hybrid/Remote)

At NorthBay Health, the Manager, Digital Marketing & Technology is a critical role for a strategic thinking, a hands-on digital manager to ensure that NorthBay’s web site, internal and external digital platforms, channels and paid campaigns are optimized, aligned and delivering measurable impact for consumers, patients, other audiences and the organization. Reporting to the AVP of Digital Strategy in Marketing and Communications, the role will provide oversight to a web developer and performance marketing specialist and collaborate cross-functionally to strategize, plan and execute platform rebuilds and enhancements to create an impactful consumer experience that drives patient acquisition, enables conversions and creates loyalty. 

At NorthBay Health, our vision is to be the trusted healthcare partner of choice for the communities we serve. We are dedicated to improving the well-being of our community by providing accessible, high-quality care to all who need it. Every member of our team plays a vital role in delivering compassionate and effective healthcare solutions. We invite you to join us in our mission to ensure that every patient and family member feels valued, respected, and cared for throughout their healthcare journey.

Primary Responsibilities

• Provide day-to-day guidance and performance management to the Web Developer and Performance Marketing Specialist, mentoring, training and delegating as appropriate
• Translate department-level strategic goals into actionable priorities for team members
• Foster a culture of innovation, testing, and continuous improvement
• Support professional development of team members and promote collaboration across the digital strategy and marketing teams
• Manage the development and optimization of NorthBayHealth.org and related digital properties and channels in partnership with marketing, IT, patient access, and clinical teams as appropriate
• Ensure the web platform evolves to meet consumer expectations through performance-driven UX, mobile responsiveness, and accessibility
• Contribute to platform roadmap planning, including content management, personalization, on-site architecture, search experience and integration with enterprise systems (e.g., EHR, CRM, digital front door tools). Translate complex functional requirements into technical execution plans and documentation, as needed, leveraging internal or external resources when appropriate.
• Oversee campaign execution and performance reporting across paid media platforms, ensuring alignment with business goals and service line needs. 
• Manage campaign budgets and media spend with a focus on ROI, cost per lead, and downstream patient value
• Drive data-informed decision-making using tools like Google Analytics 4, Looker Studio, and CRM/EMR data integrations
• Ensure digital initiatives support the full patient journey — from search and discovery to appointment scheduling and beyond
• Identify and implement operational workflow solutions, collaboratively.
• Ensure that the intranet platform evolves to support organizational objectives.
• Evaluate and integrate emerging tools and AI-driven platforms (e.g., Google Performance Max, conversational AI, personalization engines) into digital workflows
• Guide team use of generative AI tools for copy, creative, or ideation — ensuring all outputs are ethical, compliant, and patient-centric
• Lead discussions on platform and channel shifts (e.g., voice search, AI-powered discovery) to future-proof NorthBay’s digital presence
• Ensure digital content, campaigns, and data collection practices are compliant with HIPAA, accessibility (WCAG), and NorthBay brand standards
• Collaborate with IT, Clinical Ops, Patient Access, and Compliance to align digital work with system priorities and risk management
• Serve as a digital subject matter expert across cross-functional initiatives involving web experience platform (UXP/CMS), online scheduling, content personalization, CRM integrations, etc.

At NorthBay Health, we are guided by our values: Nurturing Care; Own It; Respect; Build Trust; and Hardwire Excellence. These principles lead us to our TRUE NORTH and inspire us to provide exceptional care. 

These values serve as the foundation of everything we do, guiding us to deliver individualized care with integrity and accountability. We are committed to fostering a culture of collaboration, where every team member is valued and empowered to contribute their best to the health and well-being of those we serve. 

This is an exciting time to join NorthBay Health.

As an independent, nonprofit health system north of the San Francisco Bay Area, in the Napa/Solano Region, we are expanding our footprint across Solano, Yolo, and Napa counties to meet the evolving needs of our communities. With two acute-care hospitals—including a Level II Trauma Center and a modern maternity unit with a Level III Neonatal Intensive Care Unit (NICU)—along with a comprehensive cancer center, multiple urgent care facilities, and a growing network of primary and specialty clinics, we are investing in the future of care across the region.

NorthBay Health we are home to advanced clinical programs and nationally recognized cardiovascular, neuroscience, and orthopedic services, as well as comprehensive surgical and outpatient specialties. Our commitment to excellence is reflected in our Magnet with Distinction designation for nursing (one of only 12 organizations nationwide) and recognition from U.S. News & World Report as “High Performing” in multiple clinical areas, including maternity care, heart failure, and stroke. NorthBay Medical Center has earned the High Performing designation in maternity care for four consecutive years.

As the only locally governed health system in the region, we remain deeply rooted in our communities while growing into a trusted regional healthcare leader. If you are seeking meaningful work, collaborative teams, and the opportunity to help shape the future of healthcare in Northern California, you will find it at NorthBay Health.

Join us with our commitment to excellence, to achieve our vision to be the trusted healthcare partner of choice for the communities we serve.

To learn more about NorthBay Health's benefits, diversity statement and community please visit https://www.northbay.org/careers/