Athletics - Athletics Marketing Coordinator

About Sacred Heart University

As one of the nation’s largest Catholic universities and among the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. Nearly 10,000 students attend the University’s nine colleges and schools: College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Performing Arts; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; School of Computer Science & Engineering and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si’ campus, stands out from other Catholic universities as it was established to be led by the laity. This contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts and, at the same time, cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 391 Colleges: 2026 Edition and Best Business Schools: 2025 Edition. Sacred Heart is home to the award-winning, NPR-affiliate station, WSHU Public Radio; a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu

View SHU’s Faculty Experts Here

To apply

Qualified candidates are invited to submit a completed application and résumé through the University's online application system. Applications submitted outside of the official Careers at SHU website will not be considered. Applicants should not apply through third-party or external job sites, as such postings may be fraudulent or may misrepresent opportunities that are no longer available at the University. A cover letter or statement of interest is preferred for all staff positions. 

Sacred Heart University complies with all federal and state employment laws and regulations. Applicants must be lawfully authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position.

Position Summary

Help lead departmental efforts for marketing initiatives for the Sacred Heart varsity athletic programs. This person will be the main driver in creating and managing marketing and promotional campaigns and associated budgets designed to increase home game attendance and ticket sales.

Principal Duties & Responsibilities

• Oversee the design of effective internal and external marketing and advertising initiatives to increase attendance and revenue.
• Develop student team (interns or work study) to help cover all events.
• Develop and implement new strategies to engage fans at SHU games and events.
• Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid SHU Athletics marketing and sales efforts.
• Coordinate with the athletic communications staff to execute social/digital media campaigns to heighten the program's brand and increase awareness and ticket sales.
• Oversee production and design of promotional items.
• Coordinate with corporate sponsorship partners on the fulfillment of assets and activations that will enhance the fan experience.
• Implement and execute game day themes to increase revenue, fan engagement, and attendance.
• Lead the in-game marketing efforts through ShoFlo for selected sports.
• Other duties as assigned.

Knowledge, Skills, Abilities & Other Attributes

• Bachelor's degree with related experience in athletic marketing or similar field
• Ability to work non-traditional hours including nights and weekends
• Significance experience working in athletics, marketing and promotions environment
• Experience planning and executing live events, promotions and fan engagement initiatives
• Experience developing written athletic marketing and promotions plans and coordinating special events
• Proficiency in ShoFlo, PhotoShop and other graphic design programs
• Knowledge of Microsoft Office and similar computer programs
• Strong written and oral communication skills

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.