Junior Retail Media Specialist

Junior Retail Media Specialist

Reports To: Director of Sales Operations & Marketing

Position Overview

The Junior Retail Media Specialist will support the development, execution, and optimization of retail media programs with a primary focus on in-store media and shopper marketing initiatives. This role will work cross-functionally with Sales, Marketing, Creative, Retail Partners, and external vendors to help bring impactful retail campaigns to life across key retail channels.

The ideal candidate is highly organized, detail-oriented, collaborative, and passionate about retail marketing, consumer behavior, and executing programs that drive sales at the shelf. This role is ideal for an early-career marketing professional looking to grow within retail media, shopper marketing, and CPG brand activation.

Key Responsibilities

Retail Media & In-Store Marketing Support

• Assist in the planning and execution of in-store retail media campaigns across key retail partners.
• Coordinate development and deployment of point-of-sale materials, signage, displays, and promotional assets.
• Support retailer-specific marketing initiatives including digital circulars, in-store screens, shopper marketing programs, and retail media networks.
• Help ensure retail programs are executed on time, within budget, and aligned with brand standards.

Cross-Functional Collaboration

• Partner closely with Sales, Marketing, Creative, and external agency/vendor partners to support campaign execution.
• Assist in managing creative requests and routing materials through internal approval processes.
• Coordinate timelines, deliverables, and asset distribution for retailer programs and activations.

Reporting & Analytics

• Track campaign performance metrics and assist in preparing post-program recaps and presentations.
• Support reporting efforts related to retail media investments, promotional effectiveness, and sales impact.
• Maintain organized records of retailer programs, campaign assets, and marketing materials.

Project & Vendor Management

• Communicate with print vendors, media partners, and promotional suppliers to ensure timely execution.
• Help manage inventory and fulfillment of in-store marketing materials.
• Support event and activation logistics as needed.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred.
• 1–3 years of experience in marketing, shopper marketing, retail media, account management, or related field.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.
• Familiarity with retail media networks, shopper marketing, or CPG marketing is a plus.
• Experience working with creative teams, agencies, or retail partners preferred.
• Ability to thrive in a fast-paced, collaborative environment.

Preferred Characteristics

• Passion for consumer brands and retail marketing.
• Strong attention to detail and follow-through.
• Self-starter with a willingness to learn and grow.
• Comfortable balancing both strategic thinking and executional responsibilities.
• Creative problem solver with strong interpersonal skills.

What Success Looks Like

• Seamless execution of retail marketing initiatives across multiple retailers.
• Strong collaboration with internal and external stakeholders.
• Timely delivery of high-quality in-store media programs.
• Improved organization, reporting, and visibility into retail marketing efforts.
• Positive contribution to sales-driving shopper marketing initiatives.

Equal opportunity employer