Director of Sales - North America

Lead Growth. Shape Strategy. Protect the World's Most Critical Industries.

At Det-Tronics, our mission is simple: Every Life Safe and Sound.

As a global leader in industrial fire and gas detection, safety automation, and life-safety technologies, we protect people, facilities, and critical infrastructure across the world's most demanding industries. As part of Spectrum Safety Solutions, our technology is trusted by customers in energy, LNG, chemicals, marine, data centers, clean energy, and manufacturing across more than 20 countries.

We're looking for an accomplished commercial leader to drive our next phase of growth across North America.

If you're energized by building high-performing teams, winning complex strategic opportunities, developing executive customer relationships, and leading commercial transformation, we'd like to meet you.

The Opportunity

The Regional Sales Director – North America is responsible for leading Det-Tronics' commercial strategy and execution across the United States, Canada, and Alaska.

This executive leadership role owns regional business performance including orders, revenue, profitability, pricing, market share, and strategic growth—while leading a high-performing sales organization focused on delivering exceptional customer value.

You'll lead Regional Sales Managers, Business Development Managers, and strategic channel partners while partnering closely with Product Management, Engineering, Marketing, Operations, and Executive Leadership to execute the Det-Tronics strategic plan, accelerate portfolio growth, and strengthen our position as the industry leader in industrial life safety solutions. 

What You'll Do

Lead Regional Strategy & Business Growth

• Develop and execute the North America commercial strategy aligned with the Det-Tronics strategic plan. 
• Own the Annual Operating Plan, delivering profitable growth through revenue, orders, margin, and market share expansion. 
• Translate enterprise strategy into clear regional priorities, measurable objectives, and execution plans. 
• Drive disciplined commercial execution through KPIs, forecasting, pipeline management, and business reviews. 

Build a World-Class Sales Organization

• Lead, coach, and develop a high-performing team of Regional Sales Managers, Business Development Managers, and channel partners. 
• Foster a culture of accountability, collaboration, customer focus, and continuous improvement. 
• Recruit, develop, and retain exceptional commercial talent while building a strong succession pipeline. 

Own Pricing & Commercial Excellence

• Develop and execute regional pricing strategies that maximize profitable growth. 
• Maintain pricing discipline, discount governance, and commercial consistency across the region. 
• Ensure forecasting accuracy, CRM excellence, and data-driven decision-making that delivers predictable business performance. 

Accelerate Portfolio & Market Expansion

• Increase adoption of the complete Det-Tronics portfolio, associated brands, and new product introductions. 
• Identify new markets, emerging customer applications, and strategic growth opportunities. 
• Partner with Product Management and Marketing to successfully launch new products and strengthen market positioning. 

Strengthen Channel Performance

• Optimize distributor, representative, OEM, system integrator, and EPC partnerships. 
• Expand market coverage while improving partner capability, accountability, and customer engagement. 
• Develop effective go-to-market strategies that increase customer reach and regional growth. 

Execute the Det-Tronics Strategy

• Champion execution of enterprise strategic initiatives across North America. 
• Lead commercial transformation, organizational change, and continuous improvement initiatives. 
• Ensure regional priorities, investments, and resources support long-term enterprise growth and customer success. 

What You Bring

Required Qualifications

• Bachelor's degree in Business, Engineering, or a related discipline (or equivalent experience) 
• 10+ years of progressive sales leadership experience in industrial, technical, or engineered solutions 
• Proven success leading multi-state or regional sales organizations 
• Demonstrated experience driving profitable growth, pricing strategy, forecasting, and commercial execution 
• Experience managing distributors, OEMs, EPCs, engineering firms, and strategic channel partners 
• Strong financial acumen with experience managing revenue, margins, and business performance 
• Exceptional executive communication, negotiation, and relationship-building skills 

Preferred Experience

Experience in one or more of the following industries: Industrial Safety, Fire & Gas Detection, Industrial Manufacturing or other related industries.

*Compensation includes base salary and 40% plus accelerators. Must be located in close proximity to a major international airport. 

What Makes You Successful

You are:

• A strategic thinker who executes with urgency 
• Data-driven with strong forecasting and analytical discipline 
• Collaborative across functions while holding teams accountable for results 
• A coach who develops high-performing teams 
• A commercially driven leader who understands profitable growth 
• Customer-obsessed and relationship-focused 
• Comfortable leading change and transformation 

Why Det-Tronics?

At Det-Tronics, you'll have the opportunity to:

• Lead one of the industry's most respected industrial safety brands. 
• Shape commercial strategy across North America. 
• Influence enterprise growth and strategic direction. 
• Partner with executive leadership on transformational initiatives. 
• Build and develop a high-performing commercial organization. 
• Help protect people, assets, and critical infrastructure around the world. 

Benefits:

At Det-Tronics, we believe in taking care of our people. Our comprehensive benefits package includes: 

Ready to shape the future of industrial safety?

Apply now and join us in making every life safe and sound.

If you're ready to lead strategy, inspire teams, and deliver measurable business impact, we'd love to hear from you.

Join us in making every life safe and sound.