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POSITION OVERVIEW
This role plays a key part in driving lead generation, nurturing prospects, and accelerating sales opportunities for our B2B SaaS platform. The ideal candidate is a creative thinker with strong organizational skills, a data-driven mindset, and a passion for executing marketing strategies that generate measurable results.
KEY RESPONSIBILITIES
Campaign Management
● Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, content syndication, webinars, etc.).
● Manage the creation and execution of ABM (Account-Based Marketing) initiatives to target high-value accounts.
Lead Management
● Monitor and report on lead funnel metrics, ensuring leads are nurtured effectively through the buying journey.
Marketing Automation and CRM
● Utilize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to execute email campaigns, landing pages, and nurture programs.
● Maintain data hygiene in CRM systems to ensure accurate reporting and segmentation.
Performance Analysis
● Track and analyze campaign performance metrics (e.g., MQLs, SQLs, pipeline growth, ROI).
● Provide insights and recommendations to optimize demand generation activities.
Collaboration
● Work closely with sales, content, and product marketing teams to align messaging and ensure campaign success.
● Coordinate with external vendors and agencies as needed for campaign execution.
Market Insights
● Stay updated on industry trends, competitor activities, and emerging demand generation strategies.
● Identify new channels and tactics to drive lead generation and engagement.
QUALIFICATIONS
● 1+ years of experience in demand generation, digital marketing, or related roles, preferably in a B2B SaaS environment.
● Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce).
● Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau).
● Excellent written and verbal communication skills.
● Ability to manage multiple projects in a fast-paced environment.
● Creative thinker with a results-oriented approach to problem-solving.
BENEFITS
● Competitive salary
● Paid vacation and sick time
● Health, dental, and vision insurance
● Company-paid life insurance
● Supplemental Insurance
● 401(k) and Company match
● Opportunities for career advancement
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