Mercury Marine Associate Copywriter

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality: 

Position Overview:  

Mercury Marine is looking for a Associate Copywriter to join our Creative Services team. You’ll create conceptual creative and execute tactical marketing copy that brings our brands’ stories to life, resonates with boaters and anglers, and stands out in the marine marketplace. You’ll collaborate with a talented crew of designers, copywriters, project managers, brand partners and channel partners to encourage consumers to get on the water with Mercury Marine.

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Essential Functions:

• Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives

• Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories

• Develop on-brand, on-voice copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)

• Collaborate with designers to build creative, cohesive campaigns

• Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides

• Build your knowledge of our audiences (boaters, anglers, watersports enthusiasts), their interests, and the marine industry to develop targeted creative that resonates with these audiences

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Qualifications:   

• 1+ years of experience in an advertising/marketing agency or in-house marketing department

• Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio

• Experience in collaboratively developing creative campaign concepts

• Experience producing copy across marketing channels

• Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices

• Strong time management to meet tight deadlines while working on simultaneous projects

• Experience editing and proofreading according to multiple style guides with acute attention to detail

• Basic understanding of SEO keyword usage

• Portfolio that demonstrates creative marketing copy across channels for multiple clients

Working Conditions:  

• Hybrid, 3 times in office

Why Brunswick:  

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!