Digital Manager

(Fully Formatted Job Requisition Attached Below)

Mission & Values

World Help is a Christian humanitarian organization serving the physical and spiritual needs of people in impoverished communities around the world. We are searching for a devout follower of Christ whose worldview correlates with the company’s mission and values.

Position Purpose

The Digital Manager serves as an overseer to World Help's digital presence by increasing engagement, strengthening brand consistency, improving donor experience, and supporting fundraising/ministry goals. Together, these responsibilities allow the Digital Manager to offer a best-in-class user experience while captivating audiences through digital initiatives/assets.

Primary Duties & Responsibilities

Oversee website user experience & ensure page optimization for desktop/mobile environments.
Optimize donation path and friction-free giving.
Manage SEO and Google Ads strategy to increase online visibility, web traffic and conversions while ensuring campaigns align with World Help’s goals and messaging.
Utilize innovation when crafting website landing pages, testing often for maximum conversions.
Ensure all digital assets and campaigns align with broader organizational goals including blogs, videos, social media, digital storytelling, and email campaigns.
Ensure layouts and visuals for donor reporting through HubSpot are exceptional.
Understand HubSpot and maximize the tools it offers within its platform.
Evaluate digital content results and adjust strategic plans for improved results.
Leverage World Help’s extensive video library by repurposing and optimizing content for digital campaigns, social media, web and YouTube growth.
Stay current on trends and best practices related to digital fundraising.
Leverage AI tools and emerging technologies when appropriate to improve efficiency, enhance digital marketing performance, streamline workflows and support innovate strategies.
Any additional duties needed to drive World Help’s mission, vision, and organizational values.

Your Time

25% - Team Oversight

Supervise and support digital team operations through strategic leadership, staff development, project accountability, performance oversight, and administrative management.

25% - Website

Oversee the strategy, content and ongoing optimization of World Help’s website to ensure a seamless user experience, strong brand representation and effective conversions of visitors into engaged supporters.

25% - Digital Marketing & Growth

Oversee digital marketing initiatives designed to grow online audiences, increase brand visibility, and attract new donors through strategic campaigns across email, search, social media, and digital advertising.

25% - Innovation & Technology

Champion innovation and emerging technologies by identifying, testing, and implementing new digital tools, AI solutions, and processes that improve efficiency, enhance engagement, and strengthen marketing effectiveness.

Core Staff Responsibilities

Represent World Help
Timecard Approvals
Coaching/Direction

Role Classifications

Manager
Full-Time
Hybrid Environment
Exempt

Structure

Direct Lead: Director of Marketing
Direct Reports: Yes
Team: Digital
Department: Marketing
When You Work: Normal Operating Hours

Required Skills/Education

Knowledge Of WordPress, HubSpot, & Google Analytics/Ads
Ability To Create Visuals & Edit Video Within Adobe Creative Suite
Must Showcase Strategic and Creative Problem Solving
Must Understand Reporting Insights and How to Leverage Them

Preferred Skills/Education

Bachelor’s Degree in Related Field

Miscellaneous

Requires Sitting Most of Day
No Travel

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