Digital Producer

Digital Producer

Own the Channels. Build the Audience. Scale the Impact.

We’re seeking a strategic, data-driven Digital Producer who views YouTube and Meta as a full-scale programming ecosystems — not simply publishing platforms.

This role owns YouTube and Meta as primary audience growth channels, responsible for building long-form programming, episodic series, Shorts, and integrated social extensions that drive measurable engagement and business impact.

If you’ve launched and scaled channels, built repeatable episodic formats, optimized retention curves, and understand how to translate brand storytelling into platform-native content — this is your opportunity.

This is a full-time, onsite opportunity at one of our clients located in Ft. Lauderdale, FL.

What You’ll Do

Lead the Strategy

• Develop and execute a comprehensive YouTube and Meta programming strategy aligned to brand and revenue goals
• Define content mix, publishing cadence, and growth roadmap
• Own audience development initiatives to drive sustained subscriber growth, retention, and engagement

Build Programming That Performs

• Create and oversee episodic formats across education, proof-driven storytelling, and audience engagement
• Own series development from concept through execution
• Coordinate long-form programming and Shorts pipelines to ensure cohesive storytelling and consistent publishing cadence

Drive Short-Form and Social Extensions

• Oversee the creation, capture, and delivery of high-performing short-form content designed for YouTube Shorts and cross-platform distribution
• Translate brand messaging and creative direction into platform-native formats optimized for performance
• Ensure short-form storytelling reflects audience behavior, pacing expectations, and current format trends
• Partner with social teams to align YouTube content with Instagram and Facebook distribution strategies when appropriate

Optimize for Growth and Retention

• Analyze performance across retention curves, watch time, CTR, subscriber conversion, and repeat viewership
• Apply algorithm fluency and audience insights to continuously refine programming, packaging, and format development
• Translate performance data into actionable editorial improvements

Cross-Functional Leadership

• Collaborate with production, editorial, marketing, performance, and social teams to support consistent growth and quality
• Operate effectively in multi-brand or high-output content environments

What You Bring

• 8+ years of experience in YouTube & Meta production, programming, and channel management, producing social first digital content
• Demonstrated ownership of channels strategy and performance outcomes
• Proven track record launching, growing, and scaling YouTube channels
• Deep understanding of YouTube algorithms, audience behavior, and best practices
• Strong experience managing both long-form and short-form (Shorts) content pipelines
• Expertise in fast-turn, social-first storytelling and short-form pacing
• Familiarity with Meta-native formats, trends, and performance dynamics
• Strong editorial judgment supported by data-driven decision-making
• Experience developing branded, episodic series
• Familiarity with commerce-driven or performance-adjacent content
• Bachelor’s degree or equivalent professional experience

What Success Looks Like

• Sustainable audience growth driven by strategy, not spikes
• High-performing episodic formats that build repeat viewership
• Strong retention and subscriber conversion metrics
• Cohesive long-form and short-form ecosystem aligned to brand objectives

Why This Role Matters

This is not a publishing role — it is a channel leadership role.

You will architect a scalable content engine that integrates long-form programming, Shorts, and social extensions into a unified growth strategy. If you think like a programmer, operate like a growth strategist, and execute like a performance-minded producer, we want to hear from you.

Salary range for this position is $66,000 - $100,000

At Maslow, we are committed to equitable and market-aligned compensation practices. The salary range provided represents the good-faith compensation band we anticipate for this role at the time of posting.  Individual compensation within this range will be determined based on a comprehensive evaluation of factors including, but not limited to: relevant education, professional experience, demonstrated competencies, technical expertise, certifications, scope of responsibility, geographic considerations, applicable regulatory requirements, and overall business needs.  We take a holistic approach to compensation, ensuring alignment with both market benchmarks and internal equity.