About the Company:

At SureFire, our mission is to build the best illumination tools, suppressors, and tactical products no matter the cost to enhance the safety and performance of those who go into harm's way on our behalf. We also provide these same, no-compromise products to our civilian customers who demand the ultimate in quality, innovation, and performance. We strive to continuously expand our business, product line, workforce, and expertise to preserve our place as the premier provider of these cutting-edge products. To achieve this, we will continually expand the depth and quality of the SureFire brand by refining, expanding, and enhancing our product line, and always aspiring to improve our service and professional relationships. We nurture this culture of excellence in everything we do, and treat everyone we deal with employees, customers, and vendors in a fair and ethical manner. We're proud of the quality we produce and the people who produce it, and we're looking for talented individuals who want to make a real impact.

About the Role:

As a Senior Product Manager, you will lead the strategic vision and execution of product initiatives that drive business growth and customer satisfaction. You will collaborate cross-functionally with engineering, design, marketing, and sales teams to define product roadmaps and deliver innovative solutions that meet market demands. Your role involves deeply understanding customer needs, analyzing competitive landscapes, and leveraging data-driven insights to prioritize features and enhancements. You will be responsible for managing the entire SureFire Illumination product lifecycle from concept through launch and iteration, ensuring alignment with company goals and user experience standards. Ultimately, your leadership will be critical in shaping products that create significant value for both the company and its customers.

Essential Duties and Responsibilities

Lead the product requirements process, gathering input from customers, prospects, partners, Sales, Engineering, and Marketing to define a cohesive, market-driven product plan that can be successfully designed and executed.
Document requirements, use cases, and functional specifications for new and existing products in accordance with Marketing's Product Development Process.
Own the end-to-end product launch process, including schedule management (Microsoft Project), pricing, model numbering, forecasting, warranty information, and other launch deliverables.
Conduct testing of new lighting products, including live-fire and field testing, and communicate results promptly to relevant departments.
Coordinate structured user testing in pre- and post-release stages per established field evaluation processes (obtaining product from Engineering, shipping to customers, maintaining active communication throughout evaluation, and reporting results).
Track post-launch performance metrics to assess new product success; partner with Customer Service and Repairs to monitor return trends.
Participate in weekly Engineering and Support meetings, bringing market-driven, data-backed guidance from field sales and customer feedback to support product quality and customer satisfaction.
Partner with Sales and Marketing to develop product messaging, competitive differentiators, and marketing collateral (data sheets, white papers, manuals, presentations).
Deliver product and competitive analyses — including market segmentation and served/addressable market sizing — to inform strategy and sales/marketing positioning.
Deliver technical presentations and product demonstrations at customer briefings, industry conferences, and internal sales meetings, representing the SureFire brand to trade and consumer audiences.
Apply strong business acumen — understanding of company operations, finance, legal considerations, and strategy — to guide sound product decisions.
Maintain good attendance and punctuality.
Maintain a positive and respectful attitude; cooperate with co-workers, management, internal and external customers, as applicable. Report any incidents of harassment to your Supervisor, Manager or Human Resources Manager.
Work safely at all times and report any unsafe conditions or injuries to your Supervisor or Manager immediately.
Other duties, as assigned by the VP of Engineering.

Competencies - To perform the job successfully, the candidate should demonstrate the following:

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
Interpersonal Skills - Focuses on solving conflict, not blaming; Remains open to others' ideas and tries new things.\
Written Communication / Oral Communication - Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information; Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback.
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment.
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions; Follows through on commitments.
Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Apply strong business acumen — understanding of company operations, finance, legal considerations, and strategy — to guide sound product decisions.

Ability to convey complex, technical information to a non-technical audience with clarity.
Intermediate understanding of financial and accounting principles
Must have familiarity with and comfort in handling firearms
Excel familiarity and proficiency a must

Education

Bachelor’s Degree in Mechanical Engineering and/or up to 6 years’ relevant work experience preferred.

Mathematical Skills

Ability to perform calculations utilizing arithmetic such as addition, subtraction, multiplication and division normally attained through elementary school education.

Computer Skills

Must be proficient in MS Office (Excel, Word, PowerPoint, and Outlook).
Knowledge of Epicor9 is a plus.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

On-site presence required for real-time equipment operation, hands-on production oversight, and safety supervision
The employee must occasionally lift and/or move up to 25 pounds.
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear.
The employee is frequently required to reach with hands and arms.
The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl.
Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

Learn more about this Employer on their Career Site

Sr. Product Manager