MAA Retail Training Manager

Key Responsibilities: 

The Regional Training Manager is responsible for delivering and reinforcing sales and operational training programs across a designated Music & Arts region, ensuring frontline teams are equipped to achieve business goals and deliver exceptional customer experiences. This regionally focused role supports stores within the leader’s existing market and does not require relocation.

Serving as a critical link between training strategy and field execution, the Regional Training Manager drives adoption of key initiatives, coaches leaders and associates, and ensures training efforts translate into measurable performance improvement. This role partners closely with store and district leadership to strengthen sales behaviors, elevate team capability, and foster a culture of continuous learning and development.

The Regional Training Manager will report directly to the Guitar Center Senior Manager, Training, and collaborate cross-functionally to support organizational priorities across the Music & Arts business.

Responsibilities will include, but will not be limited to the following:  

Sales Performance Enablement: 

• Partner with sales leadership to identify skill gaps and training needs across customer-facing roles. 
• Deliver training that supports improved sales behaviors, product knowledge, and customer engagement. 
• Provide field leaders with coaching tools and reinforcement strategies to sustain learning. 

Training Delivery & Execution 

• Facilitate sales training programs across the region, including Store Manager onboarding, product knowledge, selling skills, and customer engagement, supporting sales and service frameworks and ensure consistent execution 
• Ensure consistent execution and adoption of training initiatives across all stores and channels  
• Partner with District and Regional leaders to support ongoing development and successful integration of new Store Managers 
• Act as a subject matter expert on leadership development, sales behaviors, and training content 

Field Coaching & Development 

• Conduct regular store visits to observe sales behaviors and provide real-time coaching to associates and leaders  
• Partner with District and Store Managers to identify skill gaps and deliver targeted development  
• Equip leaders with tools and strategies to develop, reinforce training and sustain a high-performance culture 

Cross-Functional Collaboration: 

• Collaborate with District and Regional leaders, as well as corporate teams to align on training, business needs, and regional objectives 
• Participate in monthly business reviews and utilize insights to inform training focus, store visit strategy and store development plans 
• Provide field insights to improve training content, relevance, and effectiveness 

Training Analytics and Continuous Improvement: 

• Track and evaluate the effectiveness of training through store visits, business performance metrics, observations, and filed feedback 
• Identify trends and opportunities across the region to inform training focus and priorities 
• Provide regular updates to leadership on training impact, insights, and opportunities

PROFESSIONAL EXPERIENCE & REQUIREMENTS:

• 4+ years of experience in sales training, retail leadership, or learning & development  
• Strong facilitation and in-person/virtual coaching skills  
• Experience working in a retail or multi-location environment  
• Proven ability to influence frontline teams and leaders (without authority) 
• Strong communication and interpersonal skills  
• Ability to travel regularly within the region

Why join us?

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Pay Rate: $79,414-$105,924 / annually depending on background and experience. This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.