Omni PGA Frisco Resort & Spa

Omni PGA Frisco Resort blends the warmth of Texas hospitality with refined comfort. Guests can unwind in one of 500 thoughtfully designed rooms and suites, or embrace the spirit of the Lone Star State in one of 10 private ranch houses. With four shimmering pools—including an adults-only rooftop infinity pool—plus the serene Mokara Spa and 13 unique food and beverage destinations, every stay is an experience to savor. Whether you're planning a weekend retreat or marking a special occasion, this is Frisco at its most unforgettable.

Reporting to the Senior Marketing Manager, the Marketing Manager (or Specialist) leads the strategy, execution, and optimization of Omni PGA Frisco Resort & Spa’s social, content, and supports paid digital marketing efforts. This role is responsible for driving brand awareness, engagement, and revenue through high-impact storytelling, influencer partnerships, and performance-driven campaigns.

The ideal candidate is both creative and analytical, with a strong understanding of the luxury hospitality audience, evolving digital trends, and data-driven optimization.

Responsibilities:

Content Strategy & Creation

Lead content creation strategy including development of SOPs for social media production

Oversee photography and drone content capture to support social, digital, and campaign needs

Ensure consistent, high-quality visual storytelling aligned with Omni brand standards

Utilize tools such as Canva to develop compelling, on-brand creative assets

Social Media Management & Optimization

Own and manage the social media shared outlet calendar, ensuring alignment across resort outlets (golf, spa, dining, weddings, events)

Manage and optimize Linktree to improve conversion paths and user experience

Oversee UTM tracking implementation to measure campaign effectiveness and traffic sources

Utilize Brandwatch for social listening, trend analysis, and performance insights

Influencer Marketing

Lead influencer strategy including identification, vetting, contracting, and executio

Manage influencer relationships, deliverables, and campaign timelines

Track, report, and optimize influencer performance, including ROI and monetization opportunities

Paid Digital Marketing

Develop and execute paid social campaigns, including:

Trick Rider campaigns (Facebook & OpenTable integration

Wedding campaigns (Pinterest focus)

Monitor campaign performance, optimize targeting and creative, and manage budgets to maximize ROI

Analytics & Reportin

Own social media and digital marketing reporting, delivering actionable insights and recommendation

Track KPIs across campaigns, social platforms, influencer efforts, and paid media

Leverage reporting tools and dashboards to evaluate performance and inform future strategies

Training & Team Development

Provide mentorship, training, and ongoing development for Marketing Coordinator

Lead digital marketing training sessions, including use of PMG assets, campaign reporting, and best practice

Establish clear processes and documentation to support team efficiency and consistency

Qualifications

Bachelor’s degree in Marketing, Communications, or related field

3–5+ years of experience in digital marketing, social media, or hospitality marketing

Proven experience managing paid social campaigns and influencer programs

Strong understanding of analytics, UTM tracking, and performance optimization

Experience with Brandwatch, Canva, Meta Ads Manager, Pinterest Ads, and related platforms

Exceptional project management and organizational skills

Strong leadership and mentorship capabilities

Ability to balance creative vision with data-driven decision making

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:

EEOC is the Law Poster.

Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: applicationassistance@omnihotels.com.

Learn more about this Employer on their Career Site

Marketing Specialist