Senior Social Media Strategist/Content Developer

• Develop and implement a comprehensive social media strategy aligned with the Campbell Clinic's mission, brand voice, enterprise strategy, and organizational goals.

• Content Creation & Oversight: Using a social-first approach, oversee the creation, curation, and management of engaging, family-friendly, and HIPAA-compliant content across all social media platforms (Instagram, Facebook, X, LinkedIn, etc.) that brings  Campbell Clinic's storytelling to life while remaining compliant with the  brand standards, messaging, and tone.

• Campaign Management: Collaborate cross-functionally with colleagues in PR, Marketing, Digital, Creative Services, and across clinical divisions, to design, execute and measure the results of integrated social media campaigns, both organic and paid.

• Community Engagement: Monitor and manage social media conversations, responding with empathy and care. 

• Analytics & Reporting: Track KPIs and provide regular reports on content performance, audience growth, engagement, and ROI. Use insights to continually inform strategy, optimize results, and show impact.

• Trend Monitoring: Stay up to date with emerging social trends – both inside and outside of healthcare – technologies, and platform changes to drive innovation.

• Video Production: create and execute content videos, including shorts, reels, gifs.

Education Qualifications

• Bachelor's Degree Public Relations, Journalism, Marketing, Communications or related field Required

Experience Qualifications

• At least 7 years Progressively responsible experience in Public Relations, Marketing or Communications within an agency or in-house, healthcare or nonprofit setting preferred. Required

• At least 7 years of experience leading social media strategy, execution and optimization, ideally in a healthcare or other nonprofit setting. Required

Skills and Abilities

• Ability to manage multiple projects under tight deadlines while maintaining attention to detail. (Required proficiency)
• Superior knowledge of social media platforms and their best practices. (Required proficiency)
• Excellent writing, editing, and storytelling skills with impeccable attention to detail, tone, and accuracy. (Required proficiency)
• Familiarity with HIPAA compliance and health regulations. (Required proficiency)
• Fundamental understanding of broader digital marketing concepts. (Required proficiency)
• Ability to work collaboratively with both clinical and non-clinical teams. (Required proficiency)
• Familiarity with healthcare marketing trends, social media design best practices, and targeted audience engagement. (Required proficiency)

• Ability to travel to Campbell Clinic locations/facilities for on-site events, forums, and programs, occasionally in the evenings and on weekends. (Required proficiency)

• Experience in influencer outreach and/or collaborations. (Required proficiency)

• Familiarity with social content management and analytics tools (required proficiency)

• Strong portfolio demonstrating strategic planning and impactful social media content, complemented by deep knowledge of both organic and paid strategies and tactics across all major social media platforms. (Required proficiency)

• Demonstrated execution of social media best practices, leveraging advertising tools and analytics platforms (e.g. Meta Business Suite). (Required proficiency)

Campbell Clinic Benefit Summary: 

Campbell Clinic offers a lucrative benefit package to support employees and their families.

• Medical / Dental / Vision Insurance
• HRA Option
• Flexible Spending Account 
• Basic Life Insurance 
• Voluntary Life Insurance Option
• Long-Term Disability
• Voluntary Short-Term Disability 
• Accident Insurance 
• Critical Illness Insurance
• 401(k) Plan Matching + Profit Sharing 
• Employee Assistance Program 
• Paid Time Off 
• Paid Holidays 

Equal Opportunity Employer/Veterans/Disabled