Data & Insights Analyst, eCommerce

About the role

• We are seeking a data-driven, commercially minded Web Analyst to drive performance across our direct-to-consumer e-commerce experience. This role will be responsible for translating user behavior data into actionable insights that improve conversion rate, average order value, customer retention, and overall digital performance.
• The ideal candidate combines strong analytical skills with deep understanding of the e-commerce funnel, consumer behavior, and digital merchandising. You will partner closely with Marketing, Product, UX, Engineering, and Merchandising to optimize the end-to-end customer journey.
• This role reports into the VP eCommerce and supports all business functions within the eCommerce department.

What you'll do

Daily Performance Tracking & Site Health Monitoring

• Own daily monitoring of website performance across traffic, conversion, revenue, AOV, and funnel progression.
• Deliver a concise daily performance recap highlighting wins, risks, anomalies, and emerging trends.
• Identify and escalate sudden drops in conversion, checkout issues, tracking discrepancies, or site friction in real time.
• Partner with Marketing and Merchandising to assess daily campaign, promotion, and product performance.
• Proactively surface opportunities tied to inventory levels, pricing changes, and promotional cadence.
• Maintain clear visibility into site health, including error rates, load time impact on conversion, and checkout abandonment trends.

Performance & Funnel Analysis

• Monitor and analyze website performance across the full customer journey (traffic → engagement → conversion → retention).
• Identify drop-offs in the UX funnel and recommend actionable improvements.
• Track and report on KPIs including conversion rate, AOV, revenue per visitor, bounce rate, cart abandonment, LTV, and CAC.
• Build dashboards and automated reporting to provide clear visibility into site health and performance trends.
• Experimentation & Optimization
• Design, implement, and analyze A/B and multivariate tests to improve UX, merchandising, and conversion.
• Partner with UX and Product teams to develop hypotheses rooted in data and customer insights.
• Quantify the revenue impact of testing and optimization initiatives.
• Customer Behavior & Insights
• Analyze clickstream data, session recordings, heatmaps, and behavioral cohorts to understand customer journeys.
• Segment audiences by behavior, lifecycle stage, and acquisition channel.
• Identify friction points and recommend improvements to checkout, PDPs, navigation, and search.

Marketing & Attribution Analytics

• Evaluate traffic sources and channel performance (paid media, SEO, email, affiliates, etc.).
• Support attribution modeling and campaign performance analysis.
• Partner with Growth/Marketing teams to optimize spend and improve ROAS.

Data Governance & Tracking

• Ensure accurate tracking implementation across analytics platforms.
• Work with Engineering to maintain clean data layers and event tagging frameworks.
• Validate data integrity across platforms (GA4, CDP, BI tools, etc.).

Qualifications

• 6-8+ years of experience in web analytics, preferably in a DTC or consumer products environment.
• Strong proficiency in:
• GA4 (or similar analytics platforms)
• SQL (required)
• Excel / Google Sheets
• BI tools (Looker, Tableau, Power BI, etc.)
• Experience with A/B testing tools (Optimizely, VWO, AB Tasty, etc.).
• Strong business acumen and ability to connect insights to revenue impact.
• Excellent communication skills — able to translate data into clear, compelling narratives.
• Experience with CDPs (Segment, mParticle, etc.).
• Exposure to attribution modeling and marketing mix modeling.
• Knowledge of CRO best practices and UX principles.
• Experience in subscription or repeat-purchase business models.
• Strong prioritization skills and ability to balance quick wins with foundational improvements
• Comfortable working in a fast-paced, multi-brand or high-growth environment
• Data-driven mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders
• A proactive, organized operator who can independently drive initiatives from ideation through launch and reporting

Why Join Us

• Define foundational principles around data architecture and governance across the organization.
• Build and scale reporting systems and processes from the ground up.
• Partner with relevant brand partners, Performance, Lifecycle, and Engineering leaders in a highly collaborative environment.
• Drive measurable impact by providing meaningful insights that result in revenue performance
• Join an experienced leadership team with deep expertise in digital commerce, operating in a category experiencing strong, sustained growth.

Benefits / Perks

We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!