Commercial Product Marketing Manager

Overview:
The Commercial Product Marketing Manager will play a critical role in advancing Landauer’s Beyond the Badge strategy by enabling the commercial team to successfully execute go-to-market plans for our expanding portfolio of SaaS solutions and physics/regulatory consulting services. This role focuses on bridging product strategy with commercial execution, ensuring our offerings are positioned effectively, and equipping the sales team with the tools and insights needed to drive growth.

Key Responsibilities:

Go-to-Market Strategy & Execution

• Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets.
• Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns.
• Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging.

Sales Enablement

• Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides.
• Train and support the sales team on product value propositions, differentiation, and consultative selling techniques.
• Serve as a subject matter expert during key customer engagements to help close strategic opportunities.

Commercial Support

• Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles.
• Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets.
• Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings.

Product Positioning & Messaging

• Define clear value propositions for SaaS and consulting services that resonate with target personas.
• Translate technical capabilities into compelling business outcomes for customers.
• Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces.

Cross-Functional Collaboration

• Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines.
• Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution.

Qualifications:

• Bachelor's degree in Business, Sales, Marketing, or a related field; an MBA is a plus.
• 5+ years of relevant work experience with global products. 
• Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more.
• Analytical & logical fact-based problem solving.
• Strong communication and presentation abilities to groups, large and small.
• Resourceful, collaborative teammate and possesses an owner mentality.
• Effective at time management and priority setting.
• Can travel domestically and internationally, 25%.

Skills:

1. Product Management 
2. Product Innovation 
3. Collaboration 
4. Communication
5. FBS/ Sales System Tools

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.