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Description
The future of advertising is multimedia - and we're looking for a sales professional who understands how modern media can help businesses grow.
The Grand Forks Herald is an award-winning newspaper and part of Forum Communications Company. While our roots span more than a century of trusted journalism, our focus today is firmly on the future: delivering innovative multimedia advertising solutions that help businesses connect with customers across an increasingly complex media landscape.
As one of the region's leading media organizations, we provide businesses with access to a comprehensive portfolio of marketing solutions, including digital advertising, targeted audience campaigns, social media marketing, streaming and video opportunities, search and display advertising, sponsored content, and trusted print products. Our goal is simple: help clients reach the right audience, at the right time, through the right channels.
We're seeking a media-savvy sales professional who can combine consultative selling with strategic marketing expertise. This role requires more than relationship-building - it requires an understanding of how advertising works, staying current on evolving media trends, analyzing client needs, and developing integrated campaigns that deliver measurable business results. If you're energized by helping businesses grow through innovative marketing strategies and enjoy working in the fast-paced world of media and advertising, we'd love to hear from you.
What You'll Do
• Manage and grow a sales portfolio of clients by analyzing company goals, identifying opportunities, and recommending advertising campaign solutions.
• Build new business through prospecting, networking, community engagement, and strategic outreach to decision-makers across a variety of industries.
• Help businesses develop effective marketing strategies utilizing digital, print, video, social, and targeted advertising options.
• Develop a strong understanding of our digital advertising products, audience targeting capabilities, analytics tools, and emerging media solutions to confidently present recommendations and demonstrate value.
• Stay up to date on the latest in advertising trends, media consumption habits, and digital marketing innovations to identify new opportunities for clients.
• Review campaign performance metrics with clients, providing insights, optimization recommendations, and ongoing consultation to maximize results and ROI.
• Collaborate with creative, marketing, and digital teams to develop integrated campaigns that engage audiences and drive measurable outcomes.
What We're Looking For
• Bachelor's degree in marketing, advertising, communications, business, media studies, or a related field - or 2-5 years of equivalent experience in media sales, digital marketing, advertising, account management, or business development.
• Previous experience selling or working with digital advertising, marketing services, media products, or related business solutions is strongly preferred.
• Understanding of digital marketing concepts - audience targeting, social media advertising, display advertising, video marketing, campaign analytics, SEO/SEM, and other advertising channels.
• Ability to confidently discuss marketing strategy with decision-makers, translating their goals into effective advertising recommendations.
• Strong consultative sales skills, including needs analysis, presentation development, objection handling, and closing business.
• A results-oriented mindset with the curiosity to seek out information on evolving media products, advertising technologies, and industry trends.
• Strong organizational skills and attention to detail, with the ability to manage multiple accounts, campaigns, and deadlines effectively.
• A valid driver's license and a driving record that meets company requirements.
Expected compensation for this role is between $50,000 and $80,000/year, based on qualifications and experience.
ABOUT THE COMPANY
Forum Communications Company is a family-owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, we’re so much more than a newspaper. As one of the Upper Midwest’s leading media organizations, we’re driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full-service agency advertising.
Forum Communications Company offers the following to all Full-Time and 32-Hour Benefited employees:
- Health, dental, and vision packages
- Paid maternity and parental leave
- Company-paid short-term disability and life insurance
- Additional options for critical illness, accident, and hospital indemnity coverage
- Retirement benefits with company match
- Generous PTO and paid volunteer hours
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.
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