TITLE: VP of Sales & Marketing
REPORTS TO: CEO
EXEMPTION STATUS: Full-Time, Salary-Exempt

POSITION SUMMARY

Responsible for leading the company's overall sales and marketing strategy to drive revenue growth, market expansion, profitability, and customer satisfaction. The Vice President of Sales & Marketing provides executive leadership over sales, marketing, product positioning, business development, pricing strategy, and customer relationships while ensuring alignment with the company's strategic objectives.

PRIMARY DUTIES & RESPONSIBILITIES

Develop and execute the company's overall sales and marketing strategy, annual operating plan, budgets, forecasts, and growth initiatives.
Provide leadership and direction to the Sales and Marketing teams, establishing clear goals, KPIs, and accountability.
Drive revenue growth through strategic account development, new business acquisition, channel development, and market expansion.
Oversee branding, digital marketing, trade shows, advertising, public relations, website strategy, and social media initiatives.
Lead market research, competitive analysis, customer segmentation, and voice-of-customer initiatives to identify growth opportunities.
Partner with Engineering, Operations, Finance, and Customer Service to align product development and commercialization strategies with customer needs.
Develop pricing strategies and sales policies that maximize profitability while maintaining competitiveness.
Build and maintain executive-level customer relationships with key accounts, distributors, OEMs, and strategic partners.
Monitor sales forecasts, pipeline activity, market trends, and performance metrics, implementing corrective actions when necessary.
Recruit, coach, mentor, and develop high-performing sales and marketing leaders.
Represent the company at customer meetings, industry events, trade associations, and conferences.
Other duties as assigned.

MINIMUM REQUIREMENTS

Bachelor's degree in Business, Marketing, Sales, Engineering, or related field; MBA preferred.
Minimum 10 years of progressive sales and marketing leadership experience, including executive leadership responsibility.
Demonstrated success developing and executing growth strategies in a manufacturing or industrial environment.
Experience leading cross-functional teams and managing multimillion-dollar revenue portfolios.

SKILLS REQUIRED

Strategic planning and execution.
Executive leadership and talent development.
Strong financial acumen including forecasting, budgeting, pricing, and profitability analysis.
Excellent negotiation, presentation, and communication skills.
CRM, Microsoft Office, and data-driven decision making.
Ability to influence across all organizational levels and build collaborative relationships.

WORKING CONDITIONS

Primarily office environment with regular interaction across manufacturing operations.
Frequent domestic travel and occasional international travel as required.
Ability to manage multiple priorities in a fast-paced manufacturing environment.

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.

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