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Business Account Manager IV

Acosta
Posted 2 months ago, valid for 16 days
Location

Grand Rapids, MI 49555, US

Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • The Business Account Manager will leverage their understanding of retailer and manufacturer strategies to create and implement growth plans in alignment with the strategic intent set by the VP/MD & Client.
  • This role involves directing Customer Managers to enhance annual and quarterly business plans while serving as the primary contact for regional client leadership.
  • The Business Account Manager will collaborate with cross-functional teams to drive the Business Planning process and improve key metrics through analysis of promotions, spending, and volume forecasts.
  • Candidates should have a minimum of 5 years of relevant experience, and the position offers a salary range believed to be accurate and reasonable at the time of posting.
  • CROSSMARK, part of Acosta Group, values diversity, work-life balance, and a supportive environment, aiming to help brands connect with shoppers effectively.

The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client.  The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.


CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. 

At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.

We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. 

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.  

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.  

The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)

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By applying, a Sonicjobs account will be created for you. Sonicjobs's Privacy Policy and Terms & Conditions will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.