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Schedule- Mon-Friday 8:00am-4:30pm (Weekends as needed depending on events) Onsite
Salary-PG-18
Weekly Wage access is an option for this position
Job Summary: Responsible for all activities related to conceptualizing, developing market goals, strategies and measurements to achieve marketing targets. This position will report to the Senior Marketing Director.
Primary Tasks:
- You will evaluate regional market and economic trends, and introduce appropriate strategic changes to exceed marketing expectations, maximize our reach to our core demographic and support our strategic goals.
- Plan regional advertising promotions through design and graphic arts to accomplish marketing policies and strategies of the organization, create increased revenue and ensure competitive position in the gaming market.
- You will build regional departmental projects from the conceptual phase to implementation and closeout following appropriate project management methodologies including organizational communication to other impacted areas.
- Develop the annual regional marketing plan and the measurable goals, strategies and resources necessary to achieve overall goals, including increasing brand awareness and market share, new customer acquisition and retention.
- You will develop the annual regional budget according to an approved annual marketing plan; oversee expenses to maintain acceptable margins; approve invoices for payment; review budget reports monthly.
- Communicate regional marketing plans across the organization to implement promotional events to enhance casino profitability.
- You will exercise knowledgeable leadership by example and through coaching the marketing team.
- Develop and implement regional procedures to eliminate problems, increase efficiency, maintain adequate internal controls and ensure compliance with applicable laws and regulations.
- Resolve regional customer or associate disputes promptly that exceeds guest experience expectations.
- Perform other duties as assigned.
Requirements:
Bachelor’s degree in marketing, Business Administration, or 4 years directly related experience.
General computer application proficiency (spreadsheets (can maintain complex spreadsheets),).
Advertising experience
Apply oral or written (legible) communication techniques.
Understand P&L statement and how your actions impact the team.
Seven years of marketing management experience with direct responsibility for the marketing budget and all marketing operations.
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