E-Commerce Manager

Company Description

To tell the story of North 40 Outfitters is to tell a success story of the people of the Northwest. We do what we love, and love what we do because we’re passionate. We’re dedicated. We give it all we’ve got and then we get up in the morning and do it all over again. We’re farmers and ranchers. We’re barrel racers and river chasers. We’re honest. We’re helpful. And our families, our friends, and our communities are everything. This is us. This is who we are. It’s what we do every day.

Our Values:

• Embrace Authenticity
• Encourage Transparency
• Promote Learning
• Build Trust
• Earn Respect
• Deliver Value
• Serve Our Customers

Job Description

North 40 Outfitters is looking to hire an E-Commerce Manager to join our team. We believe that every team member plays a vital role in the success of our company, and we are looking for authentic, enthusiastic individuals who love our lifestyle and believe in service before self.

As an E-Commerce Manager at North 40, you will be responsible for leading our end-to-end digital and e-commerce ecosystem, including the online customer journey, merchandising strategy, storefront optimization, analytics, and overall revenue performance. This role ensures our online experience reflects North 40’s lifestyle brand and service-first culture while supporting growth across channels.

This full-time, exempt position requires close collaboration with merchandising, marketing, IT, and operations teams to drive traffic, conversion, customer engagement, and a seamless omnichannel experience. The E-Commerce Manager thrives in a fast-paced environment, uses data to guide decisions, and is passionate about building digital experiences that convert, scale, and support the needs of our customers.

Qualifications

• Develop and execute the e-commerce strategy to drive revenue growth, conversion, profitability, and customer satisfaction
• Analyze customer behavior, market trends, and competitive activity to identify growth opportunities
• Support seasonal and promotional planning aligned with farm & ranch retail cycles
• Oversee day-to-day website performance, usability, and customer experience across desktop and mobile
• Identify and prioritize site enhancements to improve navigation, engagement, and conversion
• Partner with IT and development teams to manage site updates, enhancements, testing, and optimization initiatives
• Collaborate with marketing teams on digital acquisition and retention strategies, including email, paid media, SEO/SEM, and social
• Support campaign planning, execution, and post-campaign performance analysis
• Ensure alignment between marketing messaging, promotions, and onsite execution
• Drive customer acquisition and retention through targeted digital initiatives
• Champion a test-and-learn culture focused on measurable business impact
• Monitor and report on key performance indicators including traffic, conversion rate, average order value, revenue, and customer metrics
• Deliver weekly and monthly performance insights with clear, actionable recommendations
• Lead A/B testing and conversion rate optimization efforts to improve site performance
• Serve as the primary business owner for the e-commerce channel, coordinating efforts across merchandising, marketing, IT, and operations
• Support omnichannel initiatives such as BOPIS, ship-to-store, and in-store digital experiences
• Ensure compliance with e-commerce security, privacy, and accessibility standards
• Bring 3–5+ years of e-commerce, digital merchandising, or online retail experience, with strong analytical, organizational, and cross-functional collaboration skills
• Understanding of SEO/SEM principles, conversion rate optimization (CRO) methodologies, and digital marketing performance metrics
• Working knowledge of UX/UI best practices and basic web technologies
• This role involves regular computer and keyboard work, visual focus on screens, on-site office work, frequent communication with team members and partners, use of standard office equipment, reliable attendance, and occasional travel to store or vendor locations (about 10–20%).

Additional Information

BENEFITS & COMPENSATION

We offer a competitive salary, a rewarding work environment, and generous benefits and perks such as paid holidays, a 401(k) option, Health Savings Accounts (HSAs), medical, dental, vision, and life insurance, and a phenomenal employee discount on all products North 40 sells. 

North 40 Outfitters is proud to be an Equal Opportunity Employer.