Marketing Manager

Marketing Manager
CRM, Lead Generation & Digital Campaigns

Location:                              On-Site in Green Cove Springs, FL
Department:                      Marketing
Reports To:                         Vice President of Marketing
Employment Type:           Full-Time / Salary

About the Role

Vac-Con is seeking a strategic and results-oriented Marketing Manager to lead data-driven marketing initiatives, with a strong focus on lead generation, nurturing, and digital campaign execution. This role requires expertise in Salesforce, HubSpot, Google Ads, and social media platforms, with a proven ability to drive pipeline growth and customer engagement through data-driven strategies.

Key Responsibilities

• Develop and execute integrated, measurable marketing campaigns focused on lead generation, nurturing, and conversion across digital channels.
• Develop, manage, and optimize Google Ads campaigns to drive qualified traffic and maximize ROI.
• Oversee social media strategy and execution across platforms (LinkedIn, Facebook, X, Instagram), ensuring brand consistency and audience engagement.
• Own and refine marketing automation workflows in HubSpot and Salesforce, ensuring seamless lead handoff to sales.
• Analyze campaign performance and lead generation metrics to continuously improve conversion rates.
• Ensure CRM data accuracy and tracking of marketing-related KPIs.
• Stay current with industry trends and best practices in B2B marketing, CRM, and automation.
• Supervision of graphic design staff member

Key Performance Indicators (KPIs)

• Lead Generation Volume: Number of qualified leads generated monthly/quarterly.
• Lead Conversion Rate: Percentage of leads converted to opportunities or customers.
• Cost per Lead (CPL): Efficiency of paid campaigns, especially Google Ads.
• Marketing Influenced Pipeline: Value of pipeline influenced by marketing activities.
• Email Engagement Rates: Open, click-through, and conversion rates from nurturing campaigns.
• Social Media Engagement: Follower growth, engagement rate, and referral traffic.
• Ad Performance Metrics: CTR, CPC, and conversion rates from paid media.
• CRM Data Accuracy: Completeness and cleanliness of lead/contact records.

Qualifications

• 5+ years of experience in B2B marketing, with a strong emphasis on CRM, lead generation, and digital campaign management.
• Proficiency in Salesforce, HubSpot, and Google Ads is required.
• Proficiency with the Adobe Creative Suite including Premier (or equivalent video editing tools).
• Hands-on experience managing social media platforms and tools (e.g., Hootsuite, Sprout Social).
• Strong analytical skills and experience with marketing performance metrics.
• Excellent communication and project management skills.
• Experience working cross-functionally with sales, product, design, and analytics teams.
• Bachelor’s (or higher) degree in marketing, business, or related field.

Preferred Skills

• Experience in the heavy equipment, automotive or vehicle upfitting / manufacturing industry.
• Familiarity with tools like Google Analytics, LinkedIn Ads, Meta Business Suite.
• Familiarity with Adobe Creative Suite, photography, and videography
• Experience with video production for training, advertising, social media, and product promotion including scripting, filming, editing, and distribution across digital platforms.
• Experience with product development and promotion, including collaboration with cross-functional teams to bring new products to market and drive awareness through targeted campaigns.