Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Location

Remote

How will you fit in the big picture?

The Manager, Shopper Strategy, Walmart Inc. serves as the shopper expert for Walmart and Sam’s Club, translating shopper, consumer, category, and retail insights into growth-driving strategies for Hershey. This role partners closely with Sales, Consumer Insights, Shopper Insights, Analytics, and Commercialization teams to deliver actionable recommendations that influence decision making, strengthen retailer partnerships, and support category and brand growth across confection, salty snacks, and protein.

What will you do?

Develop and execute the annual shopper learning agenda for Walmart and Sam’s Club to fuel category growth and business performance.
Lead foundational shopper research to deepen understanding of shopper behaviors, motivations, and purchase drivers.
Translate consumer, shopper, retailer, and category trends into commercialized insights and strategic recommendations.
Create and deliver key business-building insights for annual playbooks, National Sales Meetings, joint growth initiatives, GCICs, and external engagements.
Serve as a strategic thought partner to Walmart and Sam’s Club, providing insights-based support to unlock growth opportunities.
Drive alignment and connectivity across Consumer Insights, Shopper Insights, Analytics, Commercialization, and Sales teams.
Synthesize multiple data sources into clear, compelling stories that inspire action and support business decisions.
Influence stakeholders through impactful communication, strategic framing, and insight-driven recommendations.

Minimum Education & Requirements

Experience:

5+ years of progressive experience in Shopper Insights, Consumer Insights, Category Management, Business Intelligence, Analytics, or a related field.
Experience leveraging multiple data sources to generate actionable business insights.
Experience working with large retailers, CPG organizations, or syndicated data sources preferred.
Experience analyzing POS, panel, shopper, and consumer research data preferred.

Education:

Bachelor’s degree required.
Advanced degree preferred but not required.

Key Skills:

Strong understanding of insight methodologies, datasets, and analytical capabilities.
Ability to uncover and communicate clear, actionable, and growth-oriented insights.
Strategic business acumen and problem-solving capabilities.
Exceptional storytelling, presentation, and influencing skills.
Strong collaboration and relationship-building skills with internal and external stakeholders.
Ability to manage multiple priorities in a fast-paced environment.

Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.

#LI-BS1

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

Learn more about this Employer on their Career Site

Mgr Commercial Insights Shopper Strategy