Senior Manager, Paid Acquisition

POSITION SUMMARY

The Sr. Manager, Paid Acquisition owns paid channel strategy and budget allocation across search, paid social, display, video, and connected TV. This role is a core driver of Ship&Play's Direct B2C growth engine — building the acquisition machine that lets customers find and book with Ship&Play brands without a partner in the middle. The Sr. Manager sets bid strategy, audience segmentation, and testing priorities, and manages the day-to-day relationship with Ship&Play's paid media agency partner(s).

KEY RESPONSIBILITIES

• Own paid channel strategy and full budget allocation across search, paid social, programmatic, video, and CTV in partnership with VP of Growth Marketing.
• Manage the paid media agency relationship, including evaluating channel specialization or consolidation as the program scales.
• Direct bid strategy, audience segmentation, and creative testing roadmaps in partnership with the agency.
• Report on CPA, ROAS, and paid channel contribution to revenue targets across the brand portfolio.
• Partner with Brand & Creative to brief and source paid creative assets that convert.
• Partner with Analytics, MarTech & AI Enablement on attribution modeling, audience data, and testing infrastructure.
• Support cross-sell acquisition strategy across ShipSticks, ShipCamps, and ShipSkis audiences in partnership with Lifecycle.
• Evaluate and pilot new paid channels and formats as the direct-to-consumer engine matures.
• Forecast and manage paid media spend within the marketing budget's acquisition allocation.

DOMAIN EXPERTISE & QUALIFICATIONS

• 5+ years managing paid media budgets across search, social, and display/video, ideally including agency management.
• Strong command of bid strategy, audience segmentation, media mix modeling, and multi-touch attribution concepts.
• Comfortable managing a P&L-adjacent budget and defending ROI to leadership.
• Experience scaling a direct-to-consumer acquisition channel is a strong plus.