Manager Advertising

The Advertising Manager will lead the development and implementation of the company’s annual media planning and buying process. Upon approval from leadership and the Ad Committee, the Advertising Manager and team will execute approved tactics and measure outcomes using agreed upon KPIs. Post implementation of the annual plan, the manager will optimize the plan throughout the year based on agency recommendations and the results of test and learn opportunities, ultimately delivering all media elements on time and on budget.

ESSENTIAL JOB FUNCTIONS

Contribute to annual marketing plan and budget development.

Write Marketing Briefs and conduct kickoff meetings internally and with agencies.

Develop and execute approved national/local tactical marketing plan (in conjunction with agencies) with emphasis on production, creative, electronic media placement and integrations according to plan.

Manage Grand Opening marketing plan development, execution and optimization.

Manage agency relationship, reviews, and the agency RFP process when needed.

Manage relationships with network media vendors, negotiate added value where appropriate.

Maintain the advertising budget.

Identify marketing support needed for internal departments and develop marketing plans to support department-specific initiatives.

Support sponsorships and events with media as needed and according to plans.

Conduct post buy analysis, check media invoices for accuracy and approve for payment.

Establish performance measures and hold plan tactics and agency accountable to KPIs.

Oversee production and media staff.

Present and recap marketing strategies, tactics and results to leadership and the Advertising Committee.

Contribute to creative agency planning and production.

Contribute to annual Leadership Conference planning.

Remain up to date on latest marketing and technology trends and optimize plans as needed.

SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES

Required: 

Bachelor’s Degree in Advertising, Marketing or Business Administration.

Experience writing and presenting Marketing and Creative Briefs.

Knowledge of advertising principles, media, buying, and market analysis.

5+ years of experience buying media.

Experience with media production and placement.

Good written and verbal communication skills.

5+ years managing people.

Experience managing large corporate advertising budgets.

Proficiency with MS Word, Excel, PowerPoint and Outlook.

Desired:

In-house radio production experience.

Agency experience.

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization. 

Total Compensation Package:

• Competitive Wages & Paid Time Off

• Stock Purchase Plan & 401k with Employer Contributions Starting Day One

• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)

• Team Member Health/Wellbeing Programs

• Tuition Educational Assistance Programs

• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.