Assistant Director for Graduate Communication and Marketing

QUALIFICATIONS:

Education

• Bachelor’s degree required

Experience and Training

• Minimum two years’ experience in strategic communications, public relations, marketing or similar field preferred
• Experience working with a CRM (Slate is preferred).

Knowledge, Skills, Ability:

• Communication & Marketing – Ability to create, write, edit, and proofread compelling content that promotes The Premier Life Skills University and aligns with HPU’s brand and enrollment goals.
• Graduate Recruitment Collaboration – Ability to work closely with graduate recruiters, faculty, staff, and program leadership to develop content, campaigns, and initiatives that support graduate enrollment.
• Leadership & Teamwork – Ability to lead, develop, and collaborate with team members while working effectively with writers, designers, photographers, recruiters, faculty, and staff toward shared goals.
• Strategic & Results-Oriented – Ability to develop and implement ideas, evaluate campaigns and events, use data to measure results, and make recommendations for improvement.
• Organization & Attention to Detail – Exceptional organizational skills and attention to detail with the ability to manage multiple projects, assignments, and deadlines simultaneously.
• Research & Content Development – Strong factchecking, research, information-gathering, interviewing, and storytelling skills with the ability to turn ideas and information into engaging content.
• Technology – Proficiency in Microsoft Office, Adobe Acrobat Pro, Slate or comparable CRM systems, social media platforms, and basic photo/video editing tools such as Canva and Adobe Creative Suite, or willingness to learn.
• Collaboration & Relationships – Strong interpersonal and oral communication skills with the ability to build positive, professional relationships with prospective students, recruiters, faculty, staff, alumni, and campus partners.
• Problem Solving & Initiative – Ability to quickly learn new skills, solve problems, take initiative, and move projects from concept to completion with minimal direction.
• Adaptability – Ability to work effectively in a fast-paced, evolving environment and adjust to changing priorities and responsibilities.
• Professionalism – Demonstrates sound judgment, accountability, reliability, and a collaborative, service-oriented, can-do approach.
• Travel – Limited travel, including local and occasional overnight travel as needed.

ESSENTIAL FUNCTIONS:  

Marketing & Communications – Develops and executes integrated, multi-channel marketing and communication strategies that support graduate enrollment goals, including email, text, social media, digital advertising, print, web, and events.

Content Development – Creates, edits, and publishes compelling written, graphic, photo, and video content that promotes HPU’s graduate programs and maintains consistent University branding and messaging across platforms.

Recruitment Collaboration – Partners closely with graduate recruiters to develop program-specific campaigns, recruitment materials, events, presentations, phone/text campaigns, and other strategies that move prospective students from inquiry through enrollment.

Team Leadership & Student Workers – Supervises, trains, and supports student workers involved in graduate marketing and communications. Provide direction, assign projects, manage deadlines, and ensure quality and consistency of student-created content.

Campaign Management – Plans, coordinates, and evaluates recruitment campaigns for programs, events, application deadlines, and enrollment milestones. Work with recruiters and the Call Center to develop coordinated email, phone, and text campaigns.

Social Media Management – Develops and manages graduate school social media content across platforms, including Facebook, Instagram, LinkedIn, X, and TikTok, ensuring consistent messaging, branding, and engagement.

Enrollment & Inquiry Development – Identifies opportunities to grow graduate inquiries and applicant pools through targeted outreach to feeder programs, advisors, pre-professional organizations, prospective student lists, and other audiences.

Data & Analytics – Monitors marketing and recruitment performance using Slate and other analytics tools. Develop reports, analyze trends and competitor activity, and use data to recommend improvements and inform enrollment strategies.

Campus Collaboration – Collaborates with faculty, staff, academic departments, advising offices, University Communications, and other campus partners to gather accurate information and develop effective recruitment and enrollment content.

Content & Storytelling – Conducts interviews with students, faculty, staff, alumni, and other stakeholders to identify and develop compelling stories that support graduate enrollment and showcase the HPU experience.

Recruitment Materials & Events – Develops and maintains recruitment materials, presentations, FAQs, web content, brochures, digital ads, newsletters, and event materials. Support graduate fairs, open houses, and other recruitment events as needed.

CRM & Communication Management – Utilizes Slate and other communication platforms to develop campaigns, maintain accurate information, document communications, and support follow-up with prospective students and applicants.

Program Knowledge – Maintains current knowledge of HPU’s graduate and professional programs, admission requirements, student experiences, and career outcomes to ensure accurate and compelling communications.

Marketing Vendor Management – Coordinates with external marketing and communication vendors as needed to support graduate recruitment initiatives and ensure projects are completed on time and within budget.

Team & Department Support – Works collaboratively with the Graduate Admissions team, including the Director and Cody, to implement strategic enrollment initiatives, support recruiters, and advance graduate enrollment goals.

 Other Duties – Performs other duties as assigned.

ACCOUNTABILITY:

• Ensures the development and achievement of HPU’s graduate enrollment objectives
• Ensures annual marketing and communications strategy for graduate and professional programs is developed and executed
• Ensures the university is positively represented on official social media accounts for graduate and professional programs
• Ensures projects are completed and published on schedule.
• Ensures content is consistent with the university brand and positively promotes the university in addition to graduate and professional programs
• Ensures deadlines for assigned projects are met.

For more information about this position, please contact Bronwen Gainsford, Director of Graduate Admissions and Marketing at bgainsfo@highpoint.edu.