Content Creator

QUALIFICATIONS:

Education

• Bachelor’s degree required

Experience and Training

• Minimum one year experience in strategic communications, public relations, marketing or similar field preferred

Knowledge, Skills, Ability:

• Ability to passionately promote The Premier Life Skills University through content in a manner consistent with the university’s brand.
• Ability to effectively write, curate, proofread and edit compelling content that is free of spelling, grammar, and punctuation errors.
• Ability to write sales and marketing materials that are persuasive and compelling.
• Thorough, detail-oriented and extremely organized.
• Willing to quickly learn new skills, meet deadlines and solve complex problems.
• Follows instructions well and is enthusiastic about leading and thoroughly completing assignments.
• Effective fact checking, information gathering, research capabilities, and interviewing skills.
• Ability to work with a group of writers, designers, photographers, and other team members to meet a common goal.
• Ability to manage numerous assignments with multiple deadlines.
• Builds knowledge and understanding of university print publications and digital platforms in order to write and create channel-specific content.
• Proficiency in Microsoft Office including Microsoft Word, as well as Adobe Acrobat Pro
• Working knowledge of basic photo editing programs, or willingness to quickly learn.
• Ability to take an idea with minimal direction and channel it into a final product.
• Ability to collaborate with stakeholders across campus.
• Ability to anticipate challenges and take a proactive approach to finding solutions.
• Effective oral communication skills; strong interpersonal skills.
• Other duties as assigned.

ESSENTIAL FUNCTIONS:  

• Effectively writes, curates and edits timely, compelling content that positively promotes the HPU story in a manner consistent with HPU’s brand. This includes but is not limited to writing for the HPU magazine, brochures, emails, press releases, website features, special marketing projects and more.
• Writes, edits and organizes content while maintaining the HPU voice.
• Works with various leaders on campus to gather accurate information and channel it into a compelling story.
• Covers university events to be documented in print publications or university news.
• Conducts interviews and/or requests for information from students, faculty, staff, alumni, parents, donors, business leaders and community members.
• Schedules and participates in new photo and video shoots to ensure accurate visuals accompany projects.
• Submits content for approval and follows the appropriate approval and editing process.
• Curates and repurposes existing content to support storytelling goals.
• Ensures accurate information is used across multiple channels.
• May serve as a liaison to the campus, external constituents, or vendors, thereby serving as a positive representative of HPU.
• Uses scheduling, posting, archiving, email and content management systems as assigned.
• Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers, and managers.
• Serve on the university Emergency Communications Committee as needed.
• Other duties as assigned.

ACCOUNTABILITY:

• Ensures the University is positively represented in all written forms
• Ensures projects are completed and published on schedule, with a focus on the HPU Magazine.
• Ensures content is consistent with the university brand and positively promotes the university.
• Ensures all storytelling elements are thoroughly organized and on schedule.
• Ensures deadlines for assigned projects are met.

CONTACT INFORMATION:

For more information about this position, please contact Pam Haynes, Vice President for Communications at phaynes@highpoint.edu