Email Campaign Content Specialist

Qualifications:
Education
•    Bachelor’s degree required

Experience and Training 
•    Minimum 1 year of experience in strategic communication, journalism, marketing, public relations or similar field.

Knowledge, Skills, Ability:

• Promotes and champions HPU on a daily basis through content, always prioritizing the university’s goals
• Strong knowledge of spelling, grammar, punctuation, copy editing and persuasive email writing  required
• Ability to write and edit promotional copy on a daily basis
• Knowledge of sales and marketing concepts and implementation
• Ability to write, edit, update and manage a large volume of email campaigns about High Point University and its many offerings
• Ability to analyze and manage a strategic calendar based on events and deadlines
• Ability to write engaging copy in multiple voices that reinforces the HPU brand
• Ability to plan ahead, meet deadlines and organize work flow
• Ability to balance multiple campaigns for multiple audiences
• Proficiency in Microsoft Word required
• Proficiency in Canva required
• Proficiency in Airtable preferred
• Unmatched attention to detail and organizational skills
• Ability to perform under changing situations and quick deadlines

Essential Functions:  

•  Updates existing library of email campaigns and distributes to campus leaders for editing
• Generates fresh ideas, and writes and designs new campaigns
• Creates email graphics and considers the overall user experience of the final product
• Submits finalized emails for approval in a timely manner
• Incorporates all received edits and finalizes emails in the daily calendar plan
• Builds content for external and internal audiences, staying aware of appropriate audience segmentation and versioning.
• Uses various CRM platforms and acts as back up for supervisor in sending internal email communications
• Writes clearly, creatively and on a deadline
• Continually evaluates the data for each campaign, such as open rate, clicks and other data markers; shares key findings and ways to improve with stakeholders in regular reports; implements any adjustments based on this data
• Writes short text messages to complement some email campaigns
• Creates new graphics and refreshes past graphics in a timely manner, primarily in Canva
• Maintains positive work atmosphere by acting and communicating effectively with students, parents, faculty, co-workers and managers
• Other duties as assigned

Accountability:

• Ensures the University is positively represented in all content and deliverables
• Ensures the content is current, accurate, on brand and engaging for all audiences
• Ensures the university’s policies for branding and voice are enforced
• Ensures the CRM director receives finalized content in a timely manner

For more information, please contact Pam Haynes, Vice President for Communications at phaynes@highpoint.edu.