Enrollment Content Creator

QUALIFICATIONS:

Education

• Bachelor’s degree required

Experience and Training

• Minimum one year experience in strategic communications, public relations, marketing or similar field preferred

Knowledge, Skills, Ability:

• Ability to passionately promote The Premier Life Skills University through content in a manner consistent with the university’s brand.
• Ability to effectively write, curate, proofread and edit compelling content that is free of spelling, grammar and punctuation errors.
• Unmatched attention to detail and organizational skills.
• Willing to quickly learn new skills and solve complex problems.
• Follows instructions well and is enthusiastic about completing assignments.
• Effective fact-checking, information gathering, research capabilities, and interviewing skills
• Ability to work with a group of writers, designers, photographers and other team members to meet a common goal.
• Ability to manage numerous assignments with multiple deadlines.
• Proficiency in Microsoft Office including Microsoft Word, as well as Adobe Acrobat Pro
• Working knowledge of basic photo and video editing programs, or willingness to quickly learn. Ex: Canva.
• Knowledge of major social media platforms
• Ability to take an idea with minimal direction and channel it into a final product.
• Ability to collaborate with stakeholders across campus.
• Effective oral communication skills; strong interpersonal skills.
• Other duties as assigned.

ESSENTIAL FUNCTIONS:  

• Effectively writes, curates and edits timely, compelling content that positively promotes the HPU story in a manner consistent with HPU’s brand. This includes but is not limited to writing and creating enrollment materials, brochures, emails, website features and more.
• Contributes ideas and creates concepts for enrollment social media that pairs with content being delivered through email and print for a well-rounded marketing experience.
• Works with various leaders on campus to gather accurate information and channel it into a compelling story.
• Covers university events to be documented in print publications or university news.
• Conducts interviews and/or requests for information from students, faculty, staff, alumni, parents, donors, business leaders and community members.
• Curates’ photos or video elements and schedules and participates in shoots to ensure accurate visuals accompany projects.
• Submits content for approval and follows the appropriate approval and editing process.
• Curates’ and repurposes existing content to accompany new or updated materials.
• Ensures accurate information is used across multiple channels.
• May assist in launching new projects or maintaining current ones, such as creating a new print piece from scratch or rethinking and editing and existing ones.
• Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers and managers
• Other duties as assigned

ACCOUNTABILITY:

• Ensures the university is positively represented on official social media accounts.
• Ensures projects are completed and published on schedule.
• Ensures content is consistent with the university brand and positively promotes the university.
• Ensures deadlines for assigned projects are met.

For more information regarding this position, please contact Kaylee Billings, Assistant VP of Enrollment Marketing at Kbillings@highpoint.edu