Admissions Web and Portal Content Coordinator

QUALIFICATIONS:

Education

• Bachelor’s Degree in a related field or equivalent experience. Masters preferred.

Experience and Training

• 3-4 years of experience in related position is preferred.
• Website development and content management experience required.
• Previous CRM lifecycle management experience preferred
• Should possess high energy, attention to detail, and the ability to organize effectively.

Knowledge, Skills, Ability:

• Proficient in web and application development using technologies such as HTML, CSS, JavaScript, and database systems (e.g., SQL).

• Knowledge of Microsoft Office, Adobe, Canva, and other digital media software is preferred.
• Must be team player/individual contributor with the mindset to operate effectively in an ever-changing environment.
• The ability to travel and work nights and weekends as necessary.
• Ability to connect with the executive team of the university and maintain a culture of execution.
• Ability to consider dozens of variables when working on a problem
• Impeccable time management and solution finding skills

• Ability to effectively communicate in person and in writing.

ESSENTIAL FUNCTIONS:

• Serves as the digital content coordinator for the Office of Admissions website (WordPress) and portal design for our CRM system (Slate). Responsibilities include designing/ building landing pages, maintaining Admissions webpages, auditing digital content and enhancing portal designs to support the full recruitment and application lifecycle.
• Maintains and enhances Slate CRM portals, ensuring a user-friendly and intuitive experience for potential students and their families. This includes creating and testing applications, forms, and digital assets.
• Works collaboratively with the Admissions Campus Events, Graduate Admissions and Counseling teams to understand their needs and provide creative, data-driven technical solutions.
• Develop reports and dashboards to track key digital metrics like web traffic, campaign effectiveness, timelines and content data management.
• Creates and updates admissions-related webpages and dynamic content to enhance engagement. Ensuring accessibility standards are met and the user experience is optimized across devices.
• Conducts regular data audits to ensure the flow of data between all Admissions related digital assets are up to date and accurate.
• Stays active in Slate user groups and seek out professional development networks to keep the institution current on innovations in the development of digital platforms.
• Travels when needed for conferences and/or site visits.
• Other duties as assigned.

ACCOUNTABILITY:

• Accountable to direct supervisor, plus the Senior VP of Enrollment and the Office of Communications to ensure digital content is timely and accurate.
• Accountable to the Admissions Operations Team as a valued member, contributor, and teammate.

For more information about this position, please contact George Terry, Associate Vice President of Operations and Technology at gterry@highpoint.edu or Jennifer Norton, Director of Admissions Operations at jnorton@highpoint.edu