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Description
We are looking for an analytical, detail-oriented, and driven Marketing & AI professional to join the ZT Automotive team. This role will focus on analyzing AI and operational data, training and improving AI models, supporting inbound and outbound customer communication, and developing marketing campaigns designed to increase appointments, customer retention, and overall revenue growth.
The ideal candidate is someone who enjoys working with data, identifying trends and opportunities, improving processes, and helping bridge the gap between AI technology, customer experience, and operational performance.
Requirements
- Analyze AI performance data, inbound and outbound call activity, appointment trends, and customer engagement metrics to identify growth opportunities and operational improvements
- Help train, monitor, and improve AI models to ensure accurate customer communication, scheduling support, and escalation handling
- Review AI conversations and call flows to identify areas for optimization, efficiency improvements, and customer experience enhancements
- Answer inbound customer calls as needed to support operational coverage and maintain strong customer service standards
- Make outbound calls for customer follow-up, retention campaigns, recalls, maintenance reminders, missed appointments, and marketing initiatives
- Develop and execute outbound marketing and customer retention campaigns through calls, text messaging, email, and AI-driven communication tools
- Monitor appointment trends, conversion rates, show rates, and missed opportunities to develop strategies that increase appointment volume and revenue
- Identify new customer outreach opportunities using historical data, service history, recalls, declined services, maintenance schedules, and inactive customer trends
- Help drive ROI through automated scheduling, intelligent reminders, and AI-assisted processes that improve efficiency and free staff for higher-value tasks
- Measure, analyze, and report on marketing and AI effectiveness while using insights to optimize performance
- Present insights, recommendations, and progress updates to leadership
- Work closely with operations and leadership teams to proactively identify and reduce issues before they arise
- Other duties as assigned
Ideal Candidate
- Analytical and data-driven mindset
- Strong communication and customer service skills
- Comfortable working with AI tools, reporting, and operational data
- Ability to multitask between analysis, campaigns, customer communication, and operational support
- Strong attention to detail and organizational skills
- Self-motivated with a proactive approach to problem-solving and process improvement
- Experience in marketing, call center operations, BDC/SDC, customer retention, or AI-related roles preferred
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