Who we are:

Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experience.

Visual Comfort is looking for a Marketing Analytics Manager to be the go-to expert on how customers experience our website — where they land, how they navigate, where they drop off, and what's getting in their way. You'll build standardized reporting that keeps the business informed and lead the deep-dive analysis that answers the "why" behind the numbers. You'll also be a key analytics partner to our paid digital marketing team, helping them understand what's driving performance and where to invest next.

This is a senior individual contributor role for someone who's genuinely curious about customer behavior, comfortable working through ambiguity, and proactive about finding answers before anyone has to ask for them.

Work-Life Balance: Monday – Friday, 8:00am – 5:00pm
Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
Paid Time Off: Generous vacation accrual and paid time off policies.
Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
Compensation: Competitive compensation plan
Health Benefits: Visual Comfort pays the majority of employees medical, vision, and dental coverage, available starting the first of the month following your start date.
Insurance: Company-provided life insurance and short-term disability coverage.
Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.

How success is defined:

Own standardized reporting on website performance and customer journeys — sessions, entry points, navigation paths, drop-off points, and friction — and make sure the right people see it at the right time.
Lead deep-dive analyses that go beyond "what happened" to explain "why," using tools like GA4 and Fullstory to trace real customer behavior through the funnel.
Partner closely with the paid digital marketing team, providing reporting and analysis that shapes campaign strategy, budget decisions, and channel performance.
Identify friction points and drop-off patterns in the customer journey, and turn those findings into clear, actionable recommendations for UX, ecommerce, and marketing partners.
Build and maintain dashboards in Power BI or Looker that give stakeholders self-serve visibility into the metrics that matter.
Write and run SQL queries against Google BigQuery to pull, shape, and validate the data behind your analysis.
Collaborate cross-functionally with UX, development, ecommerce, and marketing teams to prioritize improvements that drive acquisition, conversion, and retention.
Bring structure to ambiguous questions — when there's no existing report or clear path to an answer, you know how to figure out what to measure and how.
Present findings in a way that's clear and useful to both technical and non-technical stakeholders, including senior leadership.

What you will bring:

7+ years of experience in digital/web analytics, ecommerce analytics, or a similar analytical role, ideally in a B2C or DTC environment.
Hands-on proficiency with GA4 and a session-replay/behavioral analytics tool like Fullstory.
Strong SQL skills and experience querying data in Google BigQuery.
Experience building dashboards and reports in Power BI or Looker.
Solid understanding of ecommerce metrics (conversion rate, AOV, funnel performance) and paid digital marketing metrics (ROAS, CAC, CPA, attribution).
A track record of translating data into insight — you don't just report numbers, you explain what they mean and what to do about them.
Comfort operating independently in ambiguous situations, with the curiosity to dig deeper and the initiative to bring solutions, not just findings.
Strong communication skills, with experience presenting analysis to stakeholders at multiple levels.
Experience in luxury or high-end consumer goods is a strong plus.

Compensation Range: $120,000 - $130,000

Compensation is based on individual factors, including skill set, relevant experience, and work location

#LI-Onsite

Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or expression, genetic information, or any other legally protected status.

To be eligible for this role, you must be authorized to work in the United States. We do not offer any type of employment-based immigration sponsorship for this role. Likewise, Visual Comfort & Co., will not provide any assistance or sign any documentation in support of any other form of immigration sponsorship or benefit including optional practical training (OPT) or curricular practical training (CPT).

Learn more about this Employer on their Career Site