Marketing Specialist

Position Summary

The Marketing Specialist is responsible for owning and optimizing Stallion's marketing technology ecosystem, with a primary focus on Salesforce Marketing Cloud and Salesforce CRM. This role is ideal for a strategic B2B marketer who understands how marketing technology supports demand generation, lead management, customer journeys, sales enablement, and campaign execution. The successful candidate will bring hands-on Salesforce Marketing Cloud experience and have a proven ability to build scalable marketing processes that drive measurable business outcomes.

This is not a pure developer role. We are seeking a marketing professional who can bridge strategy, marketing operations, automation, and technology while partnering closely with Sales, Marketing, and Enterprise Systems teams. Salesforce Marketing Cloud experience is required.

What You'll Own

• Salesforce Marketing Cloud administration and campaign execution.
• Marketing automation strategy and implementation.
• Multi-channel campaign development across email, landing pages, forms, and digital programs.
• Lead management, routing, scoring, and nurture workflows.
• Salesforce CRM and Marketing Cloud integrations.
• Marketing data governance and audience segmentation.
• Marketing reporting, attribution, and performance analytics.
• Marketing technology stack optimization and documentation.
• Sales enablement processes and lead handoff workflows.
• Digital marketing platform integrations and campaign support.

Responsibilities

Salesforce Marketing Cloud & Marketing Automation

• Build and manage email campaigns, customer journeys, and automation workflows using Salesforce Marketing Cloud.
• Develop and maintain audience segmentation strategies utilizing Data Extensions and subscriber architecture.
• Configure and optimize Journey Builder, Automation Studio, Email Studio, and Marketing Cloud Connect.
• Create scalable nurture campaigns and lead management processes across the buyer journey.
• Manage campaign testing, deployment, deliverability, and performance reporting.

Marketing Operations & CRM Management

• Maintain and optimize Salesforce CRM integrations and marketing processes.
• Design lead capture, routing, scoring, and sales handoff workflows.
• Partner with Sales Operations and Enterprise Systems to ensure data accuracy and process alignment.
• Maintain database health and marketing compliance standards.
• Create and maintain system documentation and process guides.

Campaign Execution & Demand Generation

• Support B2B marketing initiatives through email marketing, digital campaigns, and lead generation programs.
• Manage campaign assets including landing pages, forms, audience lists, and automation workflows.
• Coordinate audience targeting utilizing Salesforce and ZoomInfo.
• Partner with external agencies and internal stakeholders to execute marketing initiatives.

Reporting & Analytics

• Develop marketing dashboards and reporting frameworks.
• Track campaign performance across the funnel from inquiry through opportunity creation.
• Maintain attribution models and UTM tracking standards.
• Provide actionable insights to marketing and sales leadership.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field.
• 5+ years of B2B marketing experience.
• 3+ years of hands-on Salesforce Marketing Cloud experience.
• Experienced building and managing marketing automation campaigns.
• Experience working with Salesforce CRM.
• Experience managing customer journeys, audience segmentation, and marketing operations.
• Experience collaborating with Sales and cross-functional stakeholders.

Preferred Qualifications

• Salesforce Marketing Cloud Email Specialist Certification.
• Salesforce Marketing Cloud Consultant Certification.
• Experience with Marketing Cloud Connect.
• Experience with ZoomInfo or similar data enrichment platforms.
• Experience with Google Analytics (GA4), Google Ads, and campaign attribution reporting.
• Experience managing B2B demand generation campaigns.
• Experience working within a complex marketing technology stack.