Senior Manager, Marketing Analytics

Role Overview:

The Senior Manager of Marketing Analytics will own marketing analysis across Turtlebox's full marketing ecosystem.

This role will serve as the primary analytical partner to the broader marketing organization and the primary point of contact for the company's external performance marketing agency. This person will help build a more rigorous marketing measurement engine for a rapidly scaling business, establishing the dashboards, attribution approaches, testing frameworks, forecasts, and decision-support processes needed to improve marketing effectiveness and efficiency across the organization.

Key Responsibilities:

Marketing Analytics & Measurement

• Own end-to-end marketing analytics across performance marketing, brand marketing, and owned channels.
• Define KPIs and measurement frameworks across customer acquisition, conversion, retention, engagement, brand health, and marketing efficiency.
• Translate complex data into clear business recommendations that improve decision-making and resource allocation.
• Create a consistent operating cadence for weekly, monthly, quarterly, and annual marketing performance reviews.

Performance Marketing & Agency Management

• Serve as the primary point of contact for Turtlebox's performance marketing agency.
• Lead ongoing analysis of paid media performance across channels such as paid social, paid search, display, video, affiliate, and other acquisition programs as applicable.
• Monitor and evaluate key metrics including ROAS, MER, CAC, LTV, payback, conversion rate, contribution margin, incrementality, and new-customer productivity.
• Challenge agency assumptions, validate reporting, identify opportunities, and ensure recommendations translate into action.

Brand Marketing Analytics

• Measure the effectiveness of brand marketing efforts across television, partnerships, ambassadors, events, PR, social, content, and other upper-funnel channels.
• Develop frameworks to assess brand awareness, engagement, traffic impact, conversion influence, geographic lift, and long-term value creation.
• Partner with marketing leadership to evaluate how brand investment supports demand generation, customer acquisition, channel growth, and overall business performance.

Experimentation, Attribution & Forecasting

• Build and manage testing agendas across audiences, creative, messaging, landing pages, media mix, offers, and lifecycle programs.
• Partner with internal technology, e-commerce, finance, and data resources to improve data reliability and measurement capability.

Cross-Functional Partnership

• Partner closely with Creative, Community, E-commerce, Sales, Finance, PR, Social, and agency stakeholders to connect marketing activity to business results.
• Support analysis across key commercial channels, including DTC, Amazon, retail, and corporate, where marketing influences demand and sell-through.

Qualifications:

• Minimum 10 years of relevant experience in marketing analytics, growth analytics, performance marketing analytics, customer analytics, or related strategy and insights roles.
• Bachelor's degree from a reputable university required; degree in Marketing, Business, Economics, Statistics, Mathematics, Data Analytics, or a related field preferred.
• Proven experience measuring and optimizing both performance marketing and brand marketing in a consumer-facing business.
• Demonstrated success working with, managing, or holding accountable a third-party performance marketing agency.
• Strong foundation in attribution, experimentation, forecasting, dashboarding, customer economics, and cross-channel measurement.
• Experience analyzing paid media and owned channels, including Email, SMS, PR, and Social.
• Advanced Excel skills and strong experience with analytics and business-intelligence tools; familiarity with SQL, GA4, Shopify, attribution platforms, CDPs, or similar tools preferred.
• Strong communication skills with the ability to synthesize data into clear insights and recommendations for senior leaders and cross-functional partners.

Preferred Experience:

• Experience in consumer products, e-commerce, DTC, retail, or another omnichannel environment.
• Familiarity with customer cohort analysis, retention modeling, LTV/CAC frameworks, and contribution-margin measurement.
• Experience measuring upper-funnel media such as television, brand partnerships, influencer or ambassador programs, PR, and live events.

Work Environment and Physical Requirements:

• This position involves working in a traditional work environment, 5 days a week
• Occasional lifting and carrying of up to 30lbs

Why Join Turtlebox?:

• Be part of a fast-growing premium outdoor audio brand with strong momentum in wholesale and D2C.
• Coworkers who are as passionate about music and adventure as you are.
• Thrive in an entrepreneurial culture with room for creativity, ownership, and innovation.
• Complimentary lunch every day.
• 12 annual holidays plus Paid Time Off.
• Comprehensive health benefits & 401k matching.
• Awesome discounts to complete your Turtlebox collection!