Creative Lead

Scope:

Manage the visual standards of Sysco Technology organization in customer-facing assets, internal communications and spearhead the creation of marketing campaigns and deliverables by blending creative problem solving, compelling storytelling, and business-oriented thinking. 

Essential Functions:

• In collaboration with technology leaders, marketing leadership, and corporate communications, plan the scalable creative strategy of customer facing-collateral.

• Conceptualize and execute marketing campaigns.  Drive results through empathetic storytelling and demographic research through an understanding of Sysco’s customers and their challenges.

• Plan, pitch and produce quality visual and written content in a variety of marketing forms that align with the marketing objectives, brand standards and business goals.

• Establish and maintain brand story and visual standards throughout all customer-facing collateral through a review and approval process.  Assist team members with asset creation as needed.

• Define asset creation and delivery protocol and maintain detailed guidelines for collateral and other materials.

• Create and enforce messaging around Sysco’s Technology organization.

•  Create and maintain team sites and work with stakeholders across the technology organization to manage content, repositories, branding, templates, and regular internal communications. 

• Manage budget for Marketing Campaigns.

• Create feedback loop for adjusting and maintaining communications and campaigns.

• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Graphic Design, or related, or equivalent work experience.

• 6 years’ experience in visual design or art direction.

• Experience with design fundamentals and file preparation for print, web and video.

• Experience in Adobe Create Cloud applications.  

Preferred Qualifications:

• Master’s degree in Marketing, Graphic Design, or related coursework.

• 8 years’ experience in visual design or art direction.