Job Overview

The Outside Equipment Sales Representative is responsible for generating revenue through the sale of new and used trailers, transportation equipment, and related solutions within an assigned territory. This role focuses on prospecting, relationship management, and consultative selling to fleet operators, owner-operators, and commercial customers. The position requires regular travel, strong industry knowledge, and the ability to manage the full sales cycle from lead generation through delivery.

Competitive base with aggressive commission package.

Core Functions

Prospect and develop new customer relationships within an assigned territory through cold calling, referrals, networking, and industry events
Manage and grow an existing book of business by maintaining strong customer relationships and identifying additional sales opportunities
Sell new and used trailers, equipment, and related products in alignment with company pricing, margin, and inventory strategies
Prepare and present quotes, proposals, and product recommendations tailored to customer operational needs
Negotiate pricing and terms within approved authority levels
Serve as the primary point of contact for customers throughout the sales process
Conduct on-site customer visits to assess needs, review equipment requirements, and build long-term partnerships
Coordinate with service, parts, and operations teams to ensure a smooth customer experience from sale through delivery
Address customer questions, concerns, and post-sale follow-up in a timely and professional manner
Maintain accurate and timely sales activity, pipeline, and forecast data in the company CRM system
Track leads, opportunities, and closed sales to support revenue forecasting and performance measurement
Monitor market trends, competitor activity, and customer feedback to identify growth opportunities
Ensure all sales comply with company policies, legal requirements, and ethical standards
Maintain working knowledge of trailer specifications, applications, and equipment configurations
Stay informed on industry trends, regulatory considerations, and customer operating environments
Educate customers on product features, benefits, and total cost of ownership
Perform other duties as assigned

Competencies and Qualifications

Experience in equipment, trailer, or transportation-related sales preferred
Strong customer relationship and communication skills
Ability to prepare and present pricing, proposals, and product information
Working knowledge of sales processes and margin-based selling
Ability to collaborate effectively with internal teams
Proficiency with basic sales documentation tools and systems

Physical Requirements

Ability to sit, stand, and walk for extended periods throughout the workday
Ability to travel locally as needed to customer sites, equipment yards, or company locations
Ability to enter and exit trailers, equipment, and customer facilities safely
Ability to occasionally lift, push, or pull items weighing up to 25 pounds (e.g., marketing materials, documents, small equipment components)
Ability to operate a motor vehicle safely and maintain a valid driver’s license
Ability to use standard office equipment, including a computer, phone, and mobile devices
Ability to communicate effectively with customers, coworkers, and vendors in person and by phone
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Benefits

Medical insurance (three plan offerings to fit your needs)

Participate in HTI’s Wellness Discount to save on monthly medical contributions

Free virtual medical and behavioral healthcare through Teladoc

Dental and vision insurance

Safe Harbor 401k plan with company match

Company-paid life and long-term disability insurance

Industry-standard paid-time-off and paid holidays

Parental and bereavement leave

Employee Assistance Program

Rewards and recognition program

Pace Transportation Services

Full-line semi-trailer and spotter dealership covering every customer's needs, from sales and leasing to service centers to support repairs and a 24-hour mobile repair service. Authorized Fruehauf and Kalmar Ottawa Dealer as well as major specialty OEMs for heavy hauls, flatbeds, dumps, etc.

Equal Employment Opportunity

HTI is an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or transgender status), national origin, age, disability, genetic information, or any other status protected by applicable law.

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