The Account Manager is responsible for managing, nurturing, and growing existing wholesale and offline sales accounts. This role focuses on building long-term client relationships, increasing account performance, maximizing customer retention, and identifying opportunities for expansion within existing partnerships. This role is highly relationship-oriented, proactive, organized, and customer-focused, with a strong ability to manage multiple accounts while delivering exceptional service and driving revenue growth. This role plays a critical part in maintaining customer satisfaction, strengthening brand loyalty, and ensuring consistent communication and execution across all assigned accounts.
Key Responsibilities
Account Relationship Management
· Build and maintain strong long-term relationships with assigned wholesale, distributor, salon, retail, and partner accounts.
· Serve as the primary point of contact for customer communication, account needs, and relationship management.
· Conduct regular check-ins and business reviews with accounts to strengthen partnerships and identify growth opportunities.
· Maintain detailed knowledge of customer goals, purchasing behaviors, and business needs.
Account Growth & Revenue Development
· Identify opportunities to increase account revenue through upselling, cross-selling, promotions, education, and strategic product recommendations.
· Monitor account performance and proactively recommend strategies to improve sales growth and customer engagement.
· Drive reorder activity and support customers in maximizing product sell-through and business success.
· Assist in executing launches, promotions, and seasonal initiatives with existing partners.
Customer Support & Operational Excellence
· Ensure timely follow-up and resolution of customer inquiries, concerns, and requests.
· Coordinate internally with Customer Service, Operations, Marketing, and Education teams to support customer success.
· Maintain accurate CRM records, account notes, forecasts, and communication history.
· Support order management, account onboarding, and ongoing customer education efforts.
Performance & Accountability
· Achieve assigned sales and account growth targets.
· Maintain strong pipeline and account management practices.
· Track customer engagement, retention, reorder activity, and growth opportunities.
· Reinforce professionalism, responsiveness, and relationship excellence across all customer interactions.
Qualifications and Requirements
- 2+ years of B2B sales or account management experience
- Excellent communication and relationship-building skills, with strong negotiation and closing abilities
- Highly organized with strong attention to detail; comfortable managing multiple customer accounts simultaneously
- Proficient with Microsoft Office and CRM software; self-motivated and results-driven
- Ability to travel for trade shows and customer visits
- Experience in the professional nail, beauty, or cosmetics industry, ideally with existing relationships with nail distributors, beauty supply stores, or salon owners
- Knowledge of gel polish, acrylic systems, nail tools, and professional nail products, plus experience with wholesale sales strategies
- Bachelor's degree in Business, Marketing, or related field (preferred but not required)
- Multilingual (Spanish or Vietnamese), experience with professional nail brands, or familiarity with Shopify, NetSuite, or wholesale ordering platforms — all a plus!
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